Brighton, UK 7th May 2008:
Propellernet (http://www.propellernet.co.uk) the UK’s most innovative, creative and results driven Internet search marketing agency, has appointed Karl Havard as its new Managing Director. Jack Hubbard, co-founder and previous Managing Director will become Propellernet’s Strategic Partner Director. Havard joins as MD having worked with Propellernet for over 18 months in a consultancy capacity with whitekite (http://www.white-kite.co.uk) as Sales & Marketing Director.
Havard says, “I’m absolutely thrilled and delighted to be working with such a dedicated and talented bunch of people. We have achieved outstanding growth year on year which looks set to continue, and we have further exciting appointments in the pipeline. Our approach to search marketing is pretty unique and the great thing is, it works and works well. Understanding where the target audiences spend their time online is essential to a successful acquisition strategy; it’s as much about finding them as it is about them finding you.” Prior to working with Propellernet, Karl Havard was the Commercial Director at Foviance and prior to that VP of EMEA for Gomez.
Hubbard’s new role is a reflection of the rapid expansion the company is experiencing and the way the Internet is evolving. He states, “The last 12 months has seen individuals’ online behaviour change. The power of achieving high visibility in Google, Yahoo! and MSN is no longer enough for businesses to continually realise high visitor numbers. Online organisations should be seriously considering other and complimentary ways of reaching their target audience in order to engage in a dialogue with them.”
Jim Jensen, co-founder, continues in his role as Operational Director.
Propellernet is an Internet Search Marketing Agency based in Brighton and London. Established in 2003 they boast an impressive client list including Amnesty International, Berkeley Homes, Mark Warner, Sovereign Holidays and The Telegraph. They specialise in helping online organisations to formulate and implement effective customer acquisition strategies incorporating Paid (PPC) and Natural (SEO) Search through horizontal, vertical and mobile search engines and Online PR utilising all the various types of Social Media and Social Networks.
For further information please contact:
40 Church Road
Tel: 0845 601 9595
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