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You are using an outdated browser. Please upgrade your browser. officially launches on Tuesday 20th May. is the UK's first real-time price and availability comparison service for the ticketing industry; offering greater clarity in a very confusing market and addressing the poor quality results returned by traditional search engines like Google, Yahoo etc.

We, as consumers, have come to expect internet comparison sites for a host of products and services such as, travel, electrical goods and financial services where the traditional search engines aren't enough. offers the same for entertainment.

With twelve million theatre tickets sold annually in the UK, more and more people are buying them from online ticket vendors. Searching traditional search engines for tickets often returns confusing results. A recent search on Google, for example revealed the following:

3,470,000 sites offering 'Theatre Tickets' 1,850,000 sites offering 'UK Theatre Tickets' 3,130,000 sites offering 'Cheap UK Theatre Tickets' 25,100 sites offering 'Cheap Hairspray Tickets' and 470,000 sites offering 'Cheap Dirty Dancing Tickets'.

Of all the sites returned by the search claming to sell the tickets you want, the reality is that only a fraction of them will be official agents who actually have the tickets. Many will be touts and many more will not sell theatre tickets at all but just thought that would be a good search term to get you to look at whatever it is they are offering.

It is virtually impossible to know where to start and whom to trust. After all, nearly everyone knows someone who has lost money to an unscrupulous ticket vendor. believes what consumers want, is to find the sites that actually have the tickets they want, for the show they want, on the date they're looking for and then to compare prices. That's exactly what does. For seats in the same part of the auditorium of the same show on the same day, the cost to consumers can vary considerably - only the SeatChoice comparison service can give you confidence you are getting a good deal. Founder and IT Director, Robert Iles has developed software that enables ticket buyers to do an immediate search for the show they want to see and return results, in real time, showing what is available there and then. "People can trust because we are completely independent. We do not sell tickets but we can tell you where to find them at a price you want to pay." Robert Iles adds, "Once you leave our website having clicked on the tickets you want to buy, you go straight to the right page of the vendor's site. It is that simple. SeatChoice shows that you do have a choice." - THE SEATS YOU WANT, WHEN YOU WANT THEM.


For a backgrounder on how the theatre ticketing industry works/more information/interview please contact:
Viv Quail, Viv Quail PR Tel: 020 7603 7507; email:

Editor's Notes:

The brains behind are:

Robert Iles, Founder and IT Director who has over twenty years experience in ticketing systems and what's on content delivery. He also developed the first on-line ticket sales systems for the National Theatre, Chichester Festival Theatre and the Wycombe Swan and has been an advisor on performance listings data to the Theatre Museum (part of the Victoria and Albert Museum).

SeatChoice Chairman, David Dobson who has 21 years experience in media and entertainment including publishing the UK theatre’s largest independent website, "What's On Stage".

Frances Iles, Data Manager has more than 20 years experience. With a background in travel and conference co-ordination and administration, Frances started UK Theatre Web with Robert Iles back in 1995 and has taken responsibility for checking and entering the national performance listings ever since. Both Fran and Robert are also involved in amateur theatre and have both won individual awards and been involved in award winning productions.

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