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Cherry Electrical Products Ltd, a worldwide leader in the design, development and manufacture of automotive switches & modules, computer keyboards, and switches & controls, has appointed Dot Distribution as a UK distributor for the company’s security range of products, including smartcard, RFID and biometric keyboards, and stand-alone smartcard/RFID readers.

Dot Distribution specialises in the provision and development of products and niche market solutions in the field of smartcard technology. The company sells products and solutions to distributors, resellers and systems integrators, offering them immediate online access to stock availability and ‘trade only’ pricing information

Smartcard, RFID and biometric products are increasingly being deployed and used in applications where there is a need for security, for example in healthcare and corporate identity. As a result, demand for the best products at affordable prices is growing.

"Some customers prefer smartcard readers that are integrated into PC keyboards, and we found that Cherry offered a great combination of high-quality components at competitive selling prices,” said Dan Isaaman. “Cherry’s security range also includes keyboards with integrated biometric readers as well as innovative desktop smartcard readers that fit well with our existing range of products."

“Dot Distribution has developed a strong reputation for really understanding the needs of customers with smartcard applications,” said Michael Groom, General Manager for Cherry. “As well as marketing and selling our products, they are in a good position to provide integrated solutions and experienced advice.”


For further press information, please contact:

Glen Goldsmith
Mob: 07812 766338

Jim Cornford
Dot Distribution

For further information please visit

Telephone: +44 (0)1428 685 283

About Dot Distribution –

Dot Distribution offers products and expertise in chip-based smartcards and wireless RFID cards and associated reader devices. The company started by offering software developers an easy way to buy small numbers of cards and reader devices which were otherwise difficult to obtain, and later started to sell complete bundled solutions aimed at various different markets.

Dot Distribution sells to resellers, systems integrators and mainstream IT distributors and provides them with the needed expert technical support as well as comprehensive stocks to back up its ability to ship most products for next day delivery.

As well as representing all major manufacturers in this field, such as ACS, Cherry, HID and Omnikey, Dot Distribution has introduced several new products to the UK and European market. Bundled solutions on offer include consumer packages to read data from GSM SIM cards, transport industry software for reading digital tachograph smartcards, and secure identity badge and logon solutions for IT managers.

About Cherry Electrical Products Ltd –

Cherry switches and control assemblies allow auto manufacturers to offer their customers products that include door, seat and console controls, intelligent door latch and lock systems, advanced steering wheel and instrument panel controls and leading-edge seat belt sensors.

From a heritage as a leading manufacturer of snap action switches, Cherry has expanded its line of products to sensors and controls. Cherry’s affordable, high-performance, speed and proximity sensors, electronic oven controls and patented cook top sensors bring greater functionality, efficiency and safety to a variety of everyday products.

In addition, the company’s advanced performance computer keyboards feature integrated magnetic stripe and/or smartcard readers and fingerprint recognition devices, helping organisations increase the efficiency and security of their transaction processing systems

Further information contact:
Michael Groom
Cherry Electrical Products Ltd
Unit L, Airport Executive Park,
President Way
Luton, Beds LU2 9NY, UK
Tel.: +44-1582-506140
Fax: +44-1582-506176

For press enquiries:
Robin Bithrey
Cherry Electrical Products Limited
Unit L, Airport Executive Park
President Way
Luton, Beds LU2 9NY UK
Tel.: +44-1582-506147
Fax: +44-1582-506176

This press release was distributed by ResponseSource Press Release Wire on behalf of 2thefore in the following categories: Medical & Pharmaceutical, Retail & Fashion, Computing & Telecoms, Transport & Logistics, Construction & Property, for more information visit