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This season’s hottest look brought to you by Fudge Haircare…

Travel down a relaxed 1970s path this season, and free your inner gypsy as boho chic is back but this time round its got added polish and stacks of attitude!

Led by Matthew Williamson and Dolce & Gabbana, designers paid homage to peace, love and patchouli with softly feminine silhouettes, vibrant prints, ethnic patterns, gathered tiers and embroidery galore, all beautifully worked into gorgeous, eclectic luxe looks with uncomplicated, loose and ultra sexy tousled hair styles perfectly in keeping with the laid back glamorous Ibiza crowd.

The new take on urban bohemia relies on softly draped, feminine clothes, sumptuous gathering and clever layering to create playful and sexy new shapes with a festival-worthy mix-and-match vibe. Volume is key in the clothing with breezy waterfall tiered gypsy skirts, denim flares, slouchy blousy tops, tiered smock dresses and floaty dip-dyed maxi’s all high on the fashion wish list, whilst a sexy, irreverent “lived in” textured feel is vital for the hair.

Modern disconnected cutting techniques that produce masses of gentle texture are important to achieving the carefree look that counts and products are crucial to give strength of form to your cut as well as hold, shine and movement.

Transform your tresses this season into hard to resist, come hither hippy chick locks with Fudge’s new Reform styling paste (£9.95, stockist 01282 683100). This latest styling innovation to come out of the Fudge styling lab is the perfect tool to highlight texture to the max and give that crucial lived in quality that these chilled out looks require. Simply work a little Fudge Reform through either wet or dry hair and let the super light and flexible product work its magic on even the most insane hair. Whether you have longer textured hair or a shorter finer style, Fudge Reform will rework, reshape, distort and define your tresses, creating lots of shine and stacks of attention grabbing opportunities as it goes.

For your nearest Fudge stockist 01282 683100

For further press information, please contact Essence PR on 020 8555 8960 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of Essence PR in the following categories: Children & Teenagers, Women's Interest & Beauty, for more information visit