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Scalable backup solutions and low power consumption for greener backups

Oslo Norway, (15 May, 2008): Tandberg Data, the global supplier of data protection solutions, today announced that it has joined The Green Grid consortium. As a member of the consortium, Tandberg Data will promote the reduction of energy consumption by using more efficient, future-proof and scalable technologies.

The Green Grid is a global consortium dedicated to advancing energy efficiency in data centres and business computing ecosystems. It seeks to provide industry-wide recommendations on best practices, metrics, standards and technologies that will improve overall energy efficiency in data centres and business computing ecosystems by working with governmental agencies and key industry players. Joining The Green Grid is part of Tandberg Data’s initiative to reduce energy consumption and the cost of running an IT infrastructure.

As a global provider of data protection solutions to the small to medium businesses, or SMB’s, Tandberg Data recognizes that its customers see the need to move toward a more energy-efficient model. Tandberg Data understands the current and future issues SMB’s face, the opportunities for improvement and SMB’s concerns and requirements.

Tape – the “no-power”, scalable medium

Tape has evolved into a highly cost-effective, high-capacity backup and archival medium with multiple benefits. In addition to low cost, other primary benefits include portability, reliability and reusability. Tape media can be written, rewritten and safely stored for years. Its steadfast reliability ensures mobility and safeguards companies from disaster. Tandberg Data’s automated tape solutions offer scalability through features such as Capacity on Demand, enabling customers to upgrade systems rather than replacing them, thus protecting their investment and at the same time reducing waste.

“Businesses typically spend 50% of the acquisition cost of a tape drive on electricity to run it,” says Bharat Kumar, vice president of Marketing and Development at Tandberg Data. “By offering industry-low power consumption, combined with reusability and scalability, Tandberg Data’s tape solutions will help customers on their way to a greener backup strategy.”

Devising a Green IT Strategy

For companies, it is important to consider three areas: an assessment of the data center with the goal of reducing power consumption; a formal assessment of IT equipment recycling; and a carbon footprint analysis.

An important first step in that formal assessment of the data center is to determine how much energy your storage consumes and what that energy costs. Once energy usage has been determined, the next step is to calculate your costs. Once power consumption and costs have been determined, recommendations can be developed on how energy usage could be decreased without compromising business needs.

Tandberg Data will work with other members of The Green Grid to help develop energy–efficient technologies, promote standards and deliver best practices to end users.


For further information please contact:

Marije Stijnen
Director of Corporate Marketing
Tel.: + 44 (0)7909 906012

Press Contact
Sharon Munday, KPR Global
Account Manager
Tel: +44 (0) 1189 745418

About Tandberg Data

Tandberg Data is a leading global supplier of data protection technologies. Tandberg Data offers of a complete range of tape libraries, tape autoloaders and tape drives (based on the LTO™, SLR™ and VXA® tape technology platforms), storage software, data media and disk-based storage such as the RDX® QuikStor™. These solutions are marketed exclusively through a channel of qualified resellers and distributors.

These solutions are underpinned by OEM agreements with major server manufacturers including IBM, Hitachi, Fujitsu, Fujitsu-Siemens, Apple and Dell and supported by all major operating systems and storage software applications to operate in heterogeneous network environments. All solutions are designed to meet the growing storage requirements of small and medium-sized organisations with scalability, reliability and backward compatibility features that ensure cost effective operation and long-term investment protection.

In addition to corporate offices in Oslo, Norway, TANDBERG DATA ASA has subsidiaries in the USA, France, Germany, the United Kingdom, Japan and Singapore, as well as branch offices in Italy, and China (PRC) and Brazil. TANDBERG DATA ASA is a publicly held company based in Oslo, Norway and is traded on the Oslo Stock Exchange (ticker=TAD).

For further information, and for a full white paper, click on:
A green ideas message board has also been launched on the website to promote vertical information sharing.

RDX QuikStor and SLR are trademarks of Tandberg Data ASA. VXA is a registered trademark of Tandberg Data ASA. RDX is a registered trademark of ProStor Systems, Inc. LTO is a trademark of HP, IBM and Quantum. All other trademarks are the property of their respective owners.

This press release was distributed by ResponseSource Press Release Wire on behalf of KPR Global in the following categories: Consumer Technology, Computing & Telecoms, for more information visit