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Top 100 global brand grants UK and Ireland rights for mobile to leading retail services company

May 19th 2008

Comment Retail Services Ltd today announced that it has entered into an agreement with Sanrio, owner of the Hello Kitty brand, to become the exclusive licence holder within the UK and Ireland for Hello Kitty branded mobile phones, MP3 players, MP4 players and specific other electronic goods and services.

Hello Kitty is one of the biggest brands in the world and Comment Retail Services Ltd will now develop a range of products and services featuring the cute cartoon character to be marketed in the UK and Ireland. These will include mobile phone handsets and other electrical hardware as well as accessories and content.

Roberto Lanzi, President of Consumer Products (EMEA) at Sanrio said: “Hello Kitty is coming to mobile in the UK and Ireland thanks to this agreement with Comment Retail Services.”

“The Hello Kitty brand is a valuable asset and we wanted to partner with a company that is focussed on delivering the best customer experience to the millions of fans of Hello Kitty. Comment’s vast experience in the mobile market along with its commitment to delivering first rate service and solutions makes it the ideal partner to bring Hello Kitty to mobile.”

Caroline Preston, Sales Director of Comment Retail Service said: “Hello Kitty is an incredibly popular character and we are delighted to have secured this fantastic opportunity to bring her to mobile phones in the UK and Ireland.”

“Comment’s experience in the market along with its ability to work with different operators, manufacturers and retailers has secured this fantastic opportunity. We are now looking forward to seeing Hello Kitty in stores.”

Comment is working on a number of Hello Kitty mobile solutions to bring to market during the second half of 2008. Details of specific product offerings will be made at a later date.


About Comment Retail Services:

Comment Retail Services creates tailored mobile telephone and entertainment packages for forward thinking retailers. Comment supplies and manages more than one million handsets each year via various major customers, including WH Smiths, Woolworths, Littlewoods and Sainsburys.
Comment Retail Services was established in July 2005 and is run by specialists with a vast experience in the mobile industry.

Media Contacts:

Chris Bignell
XL Communications
Tel. +44 (0) 7834 020460

This press release was distributed by ResponseSource Press Release Wire on behalf of XL Communications in the following categories: Children & Teenagers, Leisure & Hobbies, Women's Interest & Beauty, Consumer Technology, Retail & Fashion, Computing & Telecoms, for more information visit