Online Market Intelligence from Lixto gives online hotel reservation company hotel.de the power to monitor hotel charges, ensure price compliance and improve operational efficiency
20 May, 2008 - Lixto Software(www.lixto.com), the Web intelligence company, today announced that hotel.de, the German hotel reservation service, is using the Lixto Online Market Intelligence solution to help maintain price competitiveness, hotel compliance on prices and booking conditions and to improve internal efficiencies. Hotel.de offers its customers access to over 210,000 hotels worldwide with over 2.2 million unique users and accounts who book in excess of 360,000 nights accommodation per month on its website.
One of hotel.de’s biggest priorities is to ensure that its competitors are not offering better deals at the same hotels and that its hotels are not reneging on their pricing agreements (best price guarantee) with hotel.de, either by offering higher prices as well as better rates to competitors.
The Lixto system works by carrying out sophisticated analysis and interrogation of pre-defined competitive websites to replicate a customer booking online based on a number of parameters to get accurate pricing and booking information on over 18,000 hotels.
“The Lixto solution delivers customisable standard reports that highlight the hotels with rate parity violations based on our own rule based system,” said Reinhard Wick, Head of Sales & Purchase at hotel.de. “The Lixto solution is fully automated and does not require any manual intervention.”
Another key advantage of the Lixto solution for hotel.de is that all the product attributes which affect the end price of the hotel product, such as breakfast or cancellation conditions, are reflected and accounted for in the information given to hotel.de, increasing the accuracy and relevance of the data available.
If a price rate violation with a hotel is detected, the Lixto solution generates an automated key information that notifies the relevant rate controller. Once this is verified, an email is then sent automatically to the hotelier with a detailed description of the rate violation. This enables hotels to make any price corrections as they do not want to lose their business with hotel.de. It also allows hotel.de to ensure that its hotels are maintaining their pricing agreements (best price guarantee) on a daily basis, thus maintaining its competitiveness in the market.
Lixto Online Market Intelligence is also helping hotel.de by cutting internal operating costs and offering scalability to support hotel.de’s planned expansion.
“The Lixto solution is exceptional in that it provides hotel.de with the flexibility that we require for our geographic expansion as the number of additional competitor portals and hotels that we need to monitor increases”, said Tobias Neudek, Senior Manager Special Rates & Rate Controlling at hotel.de.
“At the moment hotel.de is contracting approximately 1,000 new hotels per month. Since our Rate Controlling Team can map newly contracted hotels into the system independently of Lixto, the company saves costs and the Online Market Intelligence solution is always up-to-date. In comparison to our previous solution, Hotel.de is saving 12-15% in total operating costs per year,“ he concluded.
About Lixto Software
Lixto Software GmbH empowers better decisions by searching & aggregating information in real-time and delivering end-to-end connectivity solutions. The company’s solutions and services are used in metasearch, online market intelligence and web process integration, thus allowing companies and end users to achieve better and more structured results for their queries.
Lixto also helps companies by automating their web-based business processes. Facts and figures about markets, suppliers, customers and competitors can be found more quickly, more accurately and are less expensive to access.
Lixto's customers are international companies in the automotive, travel, e-commerce and IT industries such as ZF Friedrichshafen, ThyssenKrupp Presta, Voss Automotive, shopping.com, the Austrian National Tourist Office, energy provider Verbund and hotel.de. For further information please visit: www.lixto.com
Hotel.de with its international brands hotel.info and TravelRes runs a free of charge hotel reservation service for companies and private users. The company offers 210,000 hotels worldwide to be booked online.
Tel: 07956 425 938
For hotel.de AG:
Tel: +49 (0)911-59832-0
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