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Continued strong revenue and profit growth, proposed strategic acquisition announced

LONDON - May 20, 2008 – Alterian (LSE:ALN), the leading global integrated marketing platform provider, Friday announced the company’s significant growth for the year to 31 March 2008 over the past year. Highlights include:

• Revenue increased 38 percent over fiscal year 2006-2007

• Profit before tax doubled to £4.0m, reflecting strong performance in the year and managed growth; Diluted earnings per share increased by 83.6 percent to 10.1p

• Over 120 new customers signed

• 15 new partnerships secured

• Intent to acquire leading Web content provider Mediasurface announced

• Included in Forrester’s Enterprise Marketing Platform Wave*, Gartner’s Magic Quadrant for Enterprise Marketing Management, 2Q07**, JupiterResearch’s E-mail Marketing Buyers Guide 2008* and Forrester’s CRM 2.0 Imperative*

Alterian met financial and strategic targets even amidst an economic climate of uncertainty. The integrated marketing platform industry continues to evolve, and Alterian continues to increase its market presence and industry recognition, reflecting the innovative nature of Alterian’s product portfolio and the company’s strong vision.

"Alterian continues to solidify its role as the data analytics equivalent of having “Intel Inside” for many marketing services providers and agencies," wrote David Daniels, Vice President and Research Director, JupiterResearch in the JupiterResearch E-mail Marketing Buyer’s Guide, 2008: E-mail Service Provider (ESP) Evaluation. “Alterian is highly suitable and valuable for those marketers seeking a single database and analytics platform to run cross channel marketing programs.”

In addition to receiving the top scores in Forrester’s Forrester Wave: Enterprise Marketing Platforms, Q1 2008 report in the Corporate Strategy, Cost, Installed Base and Partnerships categories, the strength of Alterian’s analytics-based offering was specifically recognised “Alterian’s Data Discovery and Visualisation module gets rave reviews from marketers for its ease of use and support for campaign design. Alterian has also successfully integrated most of the acquired IP into the core platform,” wrote Suresh Vittal, Forrester Senior Analyst and the report’s author.

“I am delighted to report on an excellent year for Alterian, in which we met our strategic and financial targets. The year has seen a strong performance across all regions, including the important North American market”, said David Eldridge, Alterian CEO. “Our investment program to expand our distribution channels and product range is showing early success with all new products released in the period generating revenue and six new marketing agencies signed as partners.”

Alterian signed over 120 new end user organisations and 15 new partnerships worldwide in the past year, expanding the company’s international footprint to a network of over 80 partners. By the end of its fiscal year, Alterian had active relationships with 10 of the top 12 Marketing Services Providers in the United States and 12 of the top 15 Marketing Services Providers in the UK, demonstrating significant market acceptance and momentum, and providing further opportunity to distribute Alterian technology to this channel’s existing and new customers.

This year, Alterian also launched an initiative to partner with leading agencies and systems integrators (SI) to deliver the benefits of Alterian’s platform to their clients. Alterian has already made significant headway in this space, signing on leading digital marketing agencies as partners such as Paramount Communication Group, Departure Advertising, Fathom SEO, Security Mail and Carat Digital and SIs David Shepard Associates and Sophron Partners.

Continuing to lead the marketing evolution, Alterian announced its intent to acquire web content provider Mediasurface, plc on May 16, 2008. The addition of Mediasurface will expand the online execution capabilities of Alterian’s integrated marketing platform to encompass web sites, corporate intranets, extranets and social media channels, all driven by Alterian’s market leading analytics capability. It will also double the number of employees Alterian has to approximately 300 worldwide.

“This is an amazing time to be a marketer, as the industry is at a crossroads resulting from the shift to online,” said Jason McNamara, Alterian’s CMO. “Alterian welcomes its role as an integral part of shaping marketing of the future. In the year ahead, we will continue to innovate our platform and delivery models making it practical for marketers to build an integrated marketing operation.”

About Alterian

Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform that combines digital, database, and operational marketing applications on a shared data infrastructure. The Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain actionable insight and use this to execute an integrated marketing strategy across online and offline channels.
Alterian software is delivered through a global community of over 80 business partners, including marketing services providers, agencies and systems integrators, such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, infoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide. Each partner adds their own domain and services expertise to help market leaders like Princess Cruises, General Motors, HSBC, Dell, Amnesty International and Vodafone integrate their marketing processes and drive competitive advantage. For more information about Alterian, our Partner network or the Alterian Marketing Services Platform please visit,

**Gartner, Inc. "Magic Quadrant for Enterprise Marketing Management, 2Q07" by Kimberly Collins and Adam Sarner, June 25, 2007. The Gartner Magic Quadrant is copyrighted 2007 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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For more information, contact:

Hannah Smith
Ruder Finn London
Tel: +44 (0) 207 462 8900

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