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Romance is in the air this season as designers opted for softness rather than all out sexiness to produce summers sweetest trend. In a homage to femininity, designers chose gorgeous sheer fabrics, delicate fluttering layers, floaty floral prints, fresh clean candy colours and beautifully relaxed tailoring to produce free spirited, yet highly seductive, collections designed to make you swoon!

Think sophisticated simplicity and opt for a look that is feminine and slightly nostalgic but not too overtly girlie. Pretty pastels, soft, ethereal chiffons and whispers of satin and lace in gentle, unstructured and flattering shapes create a delicate and ultra feminine collection; while floral prints evoke bygone eras of ageless innocence, cascading frills and cinched in waists inject a touch of modernity and delicate lingerie detailing adds a boudoir edge and a thrilling shot of sex appeal to boot.

Hand in hand with this romantic, laid back mood in fashion, comes an injection of relaxed, natural movement in hair and the return of the curl. Highly stylised hair is most definitely OUT this season, and soft, tousled waves are in. Understated, ruffled curls and waves bounced their way down the catwalks at Preen, Sonia Rykiel, Derek Lam, and Ben De Lisi, providing a fresh, youthful and slightly dishevelled look that was casual and windswept in nature, yet thoroughly sexy and seductive in attitude.

Get the Look:

To get this season’s look it’s important to ensure your hair is groomed and shiny, so details such as healthy ends are important. The overall feeling is nonchalant and elegant, with curls forming from mid-length to the ends of the hair and styled smoother from the root to add modernity.

Whether naturally or chemically curly, hair needs to be lavished with special attention and treated to superior performance products designed to provide illuminating shine, weightless hydration, superior definition and long lasting frizz control from the inside out.

Get the best out of curly locks by indulging them with a super moisturising shampoo such as new Senscience Curl Define Shampoo (£11.95), and follow with lashings of Senscience Curl Define Conditioner (£11.95) to detangle and rejuvenate curls. As with all other Senscience products formulated by the infamous Shiseido Laboratories, this new luxurious shampoo and conditioner combination contains the exclusive Vitalock 6 technology that actually works to improve the structure and chemistry of hair, leaving it shiny, healthy, luminous and manageable in an instant.

For wondrous waves, towel dry hair and comb a small amount of new Senscience Curl Activate Energizing Crème (£11.95), through the hair from root to tip. This luxurious new hair crème is also designed with the latest Vitalock 6 technology, ensuring it too delivers superior, long lasting, humidity-resistant curl texture and separation.

When hair is 90% dry, start styling in small sections with a diffuser on a low heat and take your time. Once dried, use curling tongs to randomly curl 20 to 30% of your hair, and then shake your head upside down to separate your fabulous new waves. Finish with a touch of high gloss serum such as Renew (£13.95) from Senscience to add extra lustre and Voila! Soft, unstructured exquisite curls that you were meant to have!

Senscience is available at fine salons nationwide.
To locate your nearest Senscience salon call: 01282 683 100

For further press information, please contact Essence PR on 020 8555 8960 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of Essence PR in the following categories: Women's Interest & Beauty, for more information visit