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Pioneer in the European events industry to hold media briefings on Wednesday 11 June, in London

23 May 2008 – Management Events (, specialist in innovative invitation-only events and conferences for top executives and decision makers, announces its launch in the United Kingdom. Founded in Finland in 1994, Management Events employs a unique and award-winning service concept that is based on comprehensive research and clearly segmented target groups. Its exclusive events are partner-funded, attract only pre-screened delegates with upcoming investment plans, provide high quality events programmes and a first class delegate experience.

Olli Muurainen, Founder of Management Events, and the Ernst & Young Young Entrepreneur of the Year in 2004, says: “The UK market offers exceptional business opportunities and a gateway to companies at a national, European and international level. Our events successfully combine high value conference programmes with pre-qualified face-to-face marketing opportunities and are therefore popular with delegates and partners alike. We’re looking forward to building on our success by establishing a thriving business in the UK.”

The Management Events model is based on extensive research. Conference programmes are carefully developed through ongoing discussions with industry leaders and potential delegates and the delegates themselves are carefully vetted to maximise the ROI potential for the commercial partners.

“We concentrate on delivering only qualified opportunities and sales leads to our partners by identifying key personnel and determining their current and future investment plans,” explains Muurainen. “Our Meeting Manager Service guarantees our partners time with delegates on a one-to-one basis, which provides not only an ideal audience but the perfect, relaxed environment for them to turn leads into deals. Meanwhile the delegates benefit from a genuinely valuable conference, an opportunity to network with their peers and – thanks to the venues we select – a little luxury too.”

Jacqueline Hanratty, Senior Manager Healthcare Governance, Cambridgeshire & Peterborough Mental Health Partnership NHS Trust, attended the first UK event. “The Healthcare forum was the most organised event I have ever attended and it was fabulous for networking,” she says. “Both days were well organised, interesting and innovative and I’m very glad I attended. The Meeting Manager Service was very effective.”

The Management Events portfolio consists of three different event types: Strategy Parks are annual industry specific events, 600Minutes are function-specific and conferences are two-day events, which gather together decision makers around one specific topic. During 2008, Management Events will be holding six Strategy Parks in the UK. The next two will be held in September on the topics of retail banking and media.

Olli Muurainen, Founder of Management Events and Farhan Ahmed, UK Country Manager for Management Events, are available for media briefings on Wednesday 11 June, in London. To request a meeting with Olli or Fahran, please contact Lindsay Back or Ben Bush at or on 020 7749 4400.


Management Events is an innovative pioneer in the events industry. The company’s unique and awarded service concept offers direct business leads and up-to-date information on investment projects within various industries, as well as high quality programmes and first class customer experiences for the invitation only delegates. Management Events organises over 200 events annually in its seven operative countries; UK, Finland, Sweden, Denmark, Austria, Netherlands and Germany. Management Events is a growth company with 2006 turnover at €12 million, 2007 turnover at €15 million and a turnover target for 2010 of €40 million.

The company employs currently over 160 people and has been awarded as one of the Best Workplaces in Finland in 2006 and 2007 as well as one of the 100 Best Workplaces in Europe in 2007. Other awards include the Scandinavian Meeting Planner of the Year 2006. The founder Olli Muurainen was named the Young Entrepreneur of the Year in 2004 by Ernst & Young.

For further information please contact:

Lindsay Back/Ben Bush
The Crocodile
+44 (0)20 7749 4400 /


Susanna Rantanen
HR and Communication's Manager
Management Events
+358 (0)9 6815 9296

This press release was distributed by ResponseSource Press Release Wire on behalf of The Crocodile Design & Marketing Ltd in the following categories: Business & Finance, Media & Marketing, for more information visit