London 23nd May 2008, MEX, The Mobile User Experience Conference – Mobile phones are everywhere, always to hand, always connected to a network, yet millions still find them hard to use. Reconvening for its 4th year, PMN’s Mobile User Experience conference (MEX) will gather together the mobile industry’s leading luminaries in London next week, to shape the future of mobile communications.
"MEX helps the mobile telecoms industry to see the world through the customer's eyes. We know that many customers’ real experiences are often a world away from the technology hype spun by the mobile business. At the conference, we provide an environment where all of the companies who can make this better for the end customer - from handset manufacturers to network operators - work together to make real progress on enhancing the usability of mobile phones." Marek Pawlowski, Editorial Director PMN & founder of MEX, the Mobile User Experience conference.
A whole new generation of customers is preparing to experience the internet for the first time and it will happen through the screen of a mobile phone. The 10 point MEX Manifesto, around which the conference is based, highlights a diverse range of issues changing the dynamics of mobile communication - from exploring the role of fashion and emotion in the handset product experience through to new user experience challenges presented by the rapid growth of emerging markets, and within developing markets such as China that are expanding at a tremendous pace.
Presence and IP-based messaging will also be high on the agenda, with this breakout technology set to enhance the information and services which can be shared through people-centric networks. The application of presence will be one of the best ways to encourage usage of voice, messaging and data, promoting the growth of other applications, such as shopping, music downloads and mobile TV.
This year also marks the inaugural MEX Mobile User Experience Awards, a design competition that is an open challenge to the mobile industry, individual designers and students to address the challenge of making the experience of using mobile devices some much better for you and I. The proposition is simple enough, "Design an interface, idea or product to delight customers and enhance the mobile user experience." The shortlist of finalist can be viewed at http://www.mobileuserexperience.com/?p=568 and the winner will be announced at a gala reception on Tuesday evening.
About MEX, the Mobile User Experience conference
MEX, the Mobile User Experience conference takes place on 27th & 28th May at the Wallacespace, London. Mex helps executives to gain a deeper understand of customer behaviour and translate that knowledge into better mobile products. The key objective is raising awareness of user experience, issued as a strategic priority for everyone in the value chain, encouraging the mobile business to put consumer needs at the heart of the industry. The 10 point 2008 MEX Manifesto forms the heart of the conference (see www.pmn.co.uk/mex/agenda08.shtml)
For more information about MEX or the Mobile User Experience Awards please contact:
Tel: +44 77 3322 4654
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