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Leading data and affinity marketing specialist, Howse Jackson Marketing, is promoting the Reader’s Digest lapsed subscribers list exclusively with immediate effect.

With a total volume of approximately 760,000 address records, the Reader’s Digest lapsed subscribers list consists of individuals added within the last twelve months of which 95 per cent are proven mail order buyers. Over 100,000 new names are added each quarter.

Fully exclusive to Howse Jackson Marketing and unavailable elsewhere, the Reader’s Digest lapsed subscribers list provides an excellent opportunity to target previous readers of one of the world’s most well-respected magazines. The list profile consists of 44 per cent female; homeowners aged predominantly 35+ and professionals; older families; and empty nesters with high disposable income.

The data is now offered for rent to third-parties in smaller test quantities as well as larger roll out volumes. It is also available for single use and 12 month multiple use rental.

Moreover, the list offers a wealth of selections including:

• Geographic
• Gender
• Recency
• Age band
• Marital status
• Hotline ‘latest’ names
• Look-alike profiling available

Cost per 1,000: £95
Selections: £15
Minimum order size: 5,000

Ian Jackson, Client Sales Manager of Howse Jackson Marketing, says: “The Reader’s Digest lapsed subscribers file is an outstanding file of direct mail responsive consumers which is less than twelve months old and regularly updated. It works particularly well for mail order, financial, fundraising, publishing & competition offers.”

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For further information please contact Ian Jackson on 01296 468558 or

This press release was distributed by ResponseSource Press Release Wire on behalf of Howse Jackson Marketing in the following categories: Home & Garden, Women's Interest & Beauty, Media & Marketing, Retail & Fashion, for more information visit