London – 29th May 2008: Tariff Consultancy Ltd is pleased to announce a number of new expert speakers for the 3rd Mobile Pricing Symposium to be held at Cambridge University this July. The extra additions to the programme will further increase interest in the event which is now in its third year of operation with the most comprehensive analysis yet in a programme of its kind.
In an enhanced programme, an exceptional international speaker academy will provide in depth assessments of tariffing, pricing and marketing practice in the mobile markets, in what is the only residential pricing course available today. Tariff Consultancy Ltd (TCL) is delighted to announce a series of expert speakers will be taking part at our keynote mobile conference event to be held at Cambridge University this July.
§ Acision, the global leader in messaging and payment platforms for the mobile industry, is to present on the Future of Messaging with the role of charging in driving usage, and in using price plans and bundling for value propositions and the use of loyalty rewards and incentives.
§ The CEO of Bango, Raymond Anderson, will present on how to achieve monetization through pricing optimization, and will provide a case study of their experiences with Orange and Vodafone on how to measure user behaviour.
§ Demet Penpecioglu, head of Turkcell’s Pricing & Billing Operations department, is to provide insight into how to differentiate mobile services in competitive markets and retain customers based on Turkcell’s experience in Turkey.
The additional speaker line-up already joins a complete range of mobile industry viewpoints with presenters already confirmed from the GSM Association, Mobile World, Disruptive Analysis, Antelope Consulting, Meditel (Morocco), Brazil Telecom and more.
The symposium features an overview of “pricing in action” which will detail an array of mobile tariffs, an assessment of cost and value pricing, mobile interconnect, new pricing models for content, creating price advantage through mobile customer segmentation, mobile pricing and regulation, and will examine the relationship between mobile pricing and marketing. Executives at the symposium will also obtain practical experience as they form syndicates and asked to make a series of pricing and marketing decisions for an operator company based on the case study provided.
Designed for pricing, tariffing and marketing executives in mobile operating companies, the symposium is a unique opportunity to reflect on pricing and marketing methodologies to enhance business skills and increase pricing insight.
Located in the relaxed setting of Homerton College Cambridge, executives registering for the residential course may opt for accommodation in the college. In addition, the attendees will also be invited to networking events to maximise the opportunity of visiting the historic university town.
“As managers contend with increasingly competitive mobile markets, pricing is fundamental to the marketing mix”, commented Margrit Sessions, managing director of Tariff Consultancy Ltd and course leader. “This year’s symposium offers a high degree of expertise and enables representatives from a wide variety of international backgrounds to discuss issues relevant to them within a specialist forum.”
About the 3rd Mobile Pricing Symposium
Launched for the first time in 2006, the Mobile Pricing Symposium is now in its 3rd year of operation. Attendees include mobile provider representative and regulators from all over the world, with participants from Eastern Europe, Russia, the Middle East, Africa, Latin America as well as the UK and Europe taking part in the event. Supported by Tariff Consultancy Ltd, updated and new research into the mobile industry trends worldwide will be presented and analysed at the event. More information is available at: www.telecomspricing.com
About Tariff Consultancy Ltd
Tariff Consultancy Ltd is a premier specialist mobile and fixed line pricing research and consultancy company based in London. TCL provides a range of subscription-based newsletters and tariff updates, and also the free TariffWire news service. The company has also undertaken a series of research consultancy projects for regulators, equipment companies and mobile operators around the world. More information is available at: www.telecomspricing.com
Contact Margrit Sessions on +44 208 993 6861 for more information.
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