Value of global CRM market to reach $3.7 billion in 2012
The jury may still be out on whether the UK really is heading into a recession but there is no doubt that the economy is slowing down across EMEA and that spending on IT will be hit. Interestingly though, one segment that is predicted to grow is Customer Relationship Management (CRM), with AMI-Partners Research estimating that the global CRM market will increase at an average annual rate of 13 percent from 2007 to 2012, to reach $3.7 billion in 2012 – and that’s despite the current financial downturn.
So why is CRM bucking the trend? Vivek Thomas, Managing Director, Maximizer Software believes that CRM is increasingly being seen as a valuable tool not just in helping organisations to win new customers – and keeping them satisfied once they are on board – but also delivering on business goals when times are tough.
“Even during boom times, CRM should be at the heart of an organisation’s business development and growth strategy – and is absolutely vital in an uncertain economy. Gaining new customers is imperative but must not result in neglect of the existing business base. CRM’s ability to focus on best practice and optimise customer relationship processes is invaluable. This is particularly appropriate to small to medium-sized companies, which recognise modern CRM as a means of going beyond merely managing customer relationships, contributing to all areas of the business,” Thomas says.
“This is the differentiator that now sets modern CRM apart as a value centre, in contrast to conventional, silo CRM which did little more than facilitate the collection of information surrounding customer engagements. Incorporating people, process and technology in an effective strategy that focus on getting the best out of hard-pressed sales and marketing resources are vital in the current economic landscape and will play a major role with astute organisations in weathering the economic storm,” Thomas adds.
About Maximizer Software
Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. Built on a web-based architecture, Maximizer CRM offers sales, marketing, and customer service users and managers their choice of access to customer information – through the desktop, web, or mobile device. Maximizer Software has sold more than 1 million licences and has over 8,000 corporate customers ranging in size from entrepreneurs to multi-national organisations, including: Siemens, Société Générale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit: www.max.co.uk.
Marketing Manager EMEA
Maximizer Software Ltd.
Tel Direct: +44 (0) 1344 766909
Emily Gallagher or Jonathan Bawden
Portfolio Communications Ltd.
Tel: +44 (0)20 7240 6959
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