AmberPoint Launches Groundbreaking Business Transaction Management Capabilities for SOA Monday 2 June 2008 PDF Print SOA Runtime Governance Leader Improves the Business Value of SOA Applications by Reducing Business Transaction Errors and Fallout June 2, 2008 -- AmberPoint announced today industry-leading innovations for analyzing and managing business transactions end to end across distributed applications, services and infrastructure. AmberPoint has extended the reach of its SOA runtime governance software to encompass the transactions flowing across increasingly complex heterogeneous systems. These enhanced capabilities from AmberPoint enable organizations to elevate the business value of their SOA-based applications. “SOA has proven to be a great catalyst for aligning IT with business, yet the deep business value of networked systems is actually associated with the transactions that flow across these composite applications,” said Anne Thomas Manes, vice president and research director for Burton Group. “Yet in many cases, organizations lack any visibility into or capability for tracking and remediating problems with business transactions because these transactions usually span very diverse services, packaged applications, process engines, databases and legacy components. Organizations focused on only services may be missing the forest for the trees.” While SOA systems have long promised the benefits of greater agility and reduced costs, the utility of these loosely coupled systems rests on their ability to reliably execute transactions across distributed, disparate application components. However, organizations did not previously have an overall view into the status of such transactions. With business transactions, every IT failure becomes a business failure—loss of customers, revenue and brand equity. Yet pinpointing the cause of such failures can require labor-intensive fire drills and usually leads to acrimonious finger-pointing across departments and teams. AmberPoint Business Transaction Management AmberPoint runtime SOA governance software tracks each transaction across all SOA infrastructure. AmberPoint’s unique “message fingerprinting” approach does not involve modifying the messages or message headers, which can break dependent applications in the system. As a result, AmberPoint’s non-invasive instrumentation enables transactions to flow unhindered across the system. With breakthrough technology, AmberPoint is also able to include visibility into packaged applications—such as customer relationship management (CRM) suites, order management systems and billing systems—that are part of composite SOA systems. AmberPoint achieves this visibility without modifying application source code. See companion release, “AmberPoint Extends SOA Governance to Packaged Applications and Software as a Service Applications.” AmberPoint brings real-time control to orchestrated transactions. With AmberPoint, organizations can establish service level agreements for end-to-end transactions and then manage their systems to meet those goals. As the transactions progress, AmberPoint automatically assembles message trails associated with each transaction instance. This enables organizations to identify and resolve transaction errors, failures and bottlenecks quickly. And they can take action to prevent problems—such as throttling transactions by user segment before agreement violations occur. Benefits: Business Managers benefit from: • Real-time insight into the status of all their business transactions • Improved customer satisfaction from significantly fewer lost or failed transactions Operations Managers benefit from: • Lower mean time to repair for errors or performance issues • Reduced maintenance overhead by IT IT Architects and Development benefit from: • Clearer communication with the rest of the organization about the business value flowing through SOA initiatives • Detailed insight into “hot spots” within SOA systems • Greater understanding of system dependencies that affect critical business processes and customers Capabilities: • Real-time Transaction Tracking: Non-invasively tracks each business transaction flowing through SOA applications from start to finish across a wide range of SOA interactions, including SOAP calls, JMS calls, database calls, RMI and EJB invocations • Managing Quality of Service: Comprehensive monitoring of services, transactions and business processes across heterogeneous environments for performance goals and errors and automated remediation of issues to prevent outright failures. • Diagnosis and Root-Cause Analysis: Advanced search capabilities facilitate root-cause analysis and reduce mean time to repair. • Transaction Monitoring for Business: A rich library of portlets and sophisticated capabilities for capturing and visualizing any business metric. • Across Applications & Infrastructure: Services, packaged applications, Software as a Service (SaaS) applications, application servers, appliances, ESBs, BPM engines, databases, etc. • Non-Invasive: AmberPoint’s unique capabilities for transaction tracking do not require alterations to messages or message headers, service code or clients. As a result, transactions flow unimpeded and without breaking dependent applications, which might not be able to process the altered messages or message headers. • Transaction Validation: With its SOA Validation System, AmberPoint samples and replays transaction flows against proposed changes to the production system. It enables organizations to validate end-to-end business transactions before deployment, resulting in fewer production failures, improved compliance with service level agreements, increased confidence and unparalleled risk reduction. ”We’re seeing customers moving beyond the initial cost-savings benefits of implementing SOA and now looking to raise the business value of these systems,” said Paul Butterworth, chief technology officer at AmberPoint. “Transaction management plays a key role in not only facilitating a better understanding of the business flowing across these systems, but also enabling significant improvements in customer retention. Since you can never be sure which transaction failure will lead to a customer going elsewhere, you need to proactively manage each and every transaction.” About AmberPoint AmberPoint is the runtime SOA governance of choice for commercial organizations, federal agencies and software vendors alike. Utilizing a policy-based approach to manage the health and well-being of SOA applications, AmberPoint's industry-leading software brings real-time visibility and control to services and applications at each stage of the SOA lifecycle. For more information, contact AmberPoint at 510.663.6300 or firstname.lastname@example.org, or visit www.amberpoint.com for a complimentary developer's edition of AmberPoint software. 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