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- Ad360 Mobile Advertising and ThinkPhone Mobile Internet Platforms Enable Service Monetisation and Optimised User Experience -

Edinburgh – 3rd June, 2008 – Rapid Mobile Media Ltd, providers of innovative mobile advertising and mobile internet delivery software platforms, today announced the availability of a new iteration of its Ad360 mobile advertising platform. Designed to serve high quality display adverts in real time within commercial grade mobile internet services, Ad360 allows media owners and publishers to generate revenue from mobile advertising inventory. As part of Rapid Mobile’s combined value proposition to media owners, its ThinkPhone mobile internet platform automatically optimises the delivery of sites to all handset types to ensure the best experience for the broadest range of users.

The Ad360 mobile advertising platform can be used to automatically serve any size banner, spot and unique interstitial display advert formats into mobile internet sites, and provides complete facilities for the control of advertisement creation, campaign management, ad targeting from contextual information and full analytics reporting of ad impressions and clickthroughs. Rapid Mobile’s interstitial format takes advantage of ‘dead time’ in a browsing session to display a high quality, interactive full screen ad whilst the next page of the site content is loaded. This unmissable space is of high value to advertisers and brands yet it is unobtrusive as it does not interfere with the user’s mobile experience or consumption of the site content.

“There are a significant number of challenges for media owners in breaking into the mobile space. By using our platforms, customers are able to deploy an advertising powered service using existing ad sales workflow while not having to worry about the complexity of the broad range of phone types their readers have,” said Richard M. Marshall, Founder and CTO of Rapid Mobile Media. “The ability of the ThinkPhone and Ad360 platforms to automatically adapt content for each individual handset means that publishers can concentrate on providing interesting and engaging content and interaction whilst delivering valuable inventory to their advertisers”.

Rapid Mobile’s ThinkPhone mobile internet platform builds on the company’s experience in automatically provisioning applications to thousands of different handset variants by providing the same capability for the delivery of mobile internet sites. The presentation and interaction with the site content is automatically optimised to ensure that the user has the best experience possible. Such optimisation includes selecting the appropriate level of graphic resources and text to display, as well as automatically resizing to match the display resolution.

“Publishers and media owners today have an opportunity to extend their readership, the degree of interaction with readers and the time users spend within their properties by delivering content through personalised mobile services,” said Jeremy Copp, CEO of Rapid Mobile Media. “A good example of this approach is that provided by the Metro Mobile service ( which blazes a trail for monetising the mobile delivery channel by incorporating high value mobile display advertising in an unobtrusive yet unmissable way into an appealing and easy to use mobile site.”

About Rapid Mobile Media Ltd

Rapid Mobile Media is an Edinburgh-based software company licensing platforms that enable automatic optimisation, delivery and installation of applications and content on any mobile phone, without the need for user intervention or device-side agents. The company’s Active Provisioning platform and ThinkPhone design environment allows the rapid deployment of any type of service to the mobile environment, and have to date automatically provisioned more than 3,000 phone types. The Ad360 platform provides complete management of mobile advertising campaigns, allowing graphical and textual adverts to automatically be delivered to the selected WAP, SMS, MMS or application channels at the highest possible quality. For more information please visit

Media Contacts:

Direct Enquiries:

Jeremy Copp
Tel: +44 20 8390 2204

AxiCom for Rapid Mobile Media:

Andy Riley
Tel: +44 20 8392 4073

This press release was distributed by ResponseSource Press Release Wire on behalf of AxiCom in the following categories: Media & Marketing, Computing & Telecoms, for more information visit