June 08: OnePoint Surveys, the global market leader in mobile surveys, launch OnePoint Reward, a unique incentive system delivering cash to the mobile phone. OnePoint Reward enables survey participants to redeem their cash incentive directly upon completion of a survey at 19,000 retail outlets across the UK.
The innovative system enables researchers and marketers to create powerful incentive schemes where participants have easy access to immediate payment, in turn leading to higher response rates and greater numbers of people engaging with surveys.
Neil Jessop, Managing Director of OnePoint Surveys said: “OnePoint Reward is the only mechanism to deliver cash to the mobile phone heralding a new era in market research and mobile marketing as survey participants will no longer have to wait to receive vouchers, BACS payments or cheques.” He continued ‘’We are excited to bring this to the market and plan to expand OnePoint Reward to deliver discounts and vouchers to the mobile phone in the future.’’
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OnePoint was established in December 2005 to change the face of feedback and launched summer 2007 following more than 10 man years of development. OnePoints’ patent-pending mobile surveys are the ultimate feedback solution and are already taking the market by storm. The technology enables anyone to get real-time feedback from recipients' mobile phones about any subject anywhere in the world at anytime. OnePoint works with all types of businesses including global and pan-European research and marketing organisations as well as educational establishments.
More information about OnePoint mobile surveys can be found at www.onepointsurveys.com
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