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Swyx appoints Alexandra Ernst

- Telecommunications expert will strengthen vendor’s position as a leading supplier of unified communications and support its drive towards new market development

London, 3rd June, 2008 – Swyx, a leading provider of unified communications for SMEs is to appoint Alexandra Ernst as a new member of its management board. In her new role, she will be responsible for the further development of the product & service portfolio, and will assist with the introduction of new ‘go to market’ strategies.

Ernst is a qualified economist, who specialises in business informatics, and is able to draw on thirteen years’ experience in the telecommunications industry. Most recently, she worked for Verizon Business, a provider of communications and IT solutions for large corporates and public authorities, where she held the post of Director Advanced Voice Product Management. In this capacity, she was responsible for the development, rollout and management of VoIP and contact centre products at an international level.

“The rise of Swyx as a major player in the VoIP industry has been very impressive. In less than ten years the company has managed to become a market leader in one of the toughest sectors in the telecommunications field. Therefore, the challenge of being part of the development of a young, yet very dynamic company was very appealing,” explains Alexandra Ernst. “It is my goal to further consolidate Swyx’s leading position in the area of unified communications and to ensure that the company continues to grow inline with its long-term business objectives.”

Guenter Junk, CEO at Swyx, commented on the appointment of Alexandra Ernst to the management board as follows: “We are delighted to be able to welcome Alexandra Ernst to Swyx. With her many years’ experience and in particular her excellent knowledge of the market in the service provider segment, she will ideally complement the other members of the management board. Together with Harald Gehlert, CFO, and Dr. Ralf Ebbinghaus, Executive VP Sales & Marketing, Swyx now has a highly competent management team that will enable it to convert the opportunities in the communications market into tangible business plans and results.” Guenter Junk adds: “As agreed with the Board of Directors and shareholders, I am planning to switch to the Board of Directors following the successful integration of Alexandra Ernst.”

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Editor’s notes:

About Swyx:
The Communication Engine

Always ready to challenge the market, Swyx develops software based IP communication solutions that continually push the boundaries whilst maintaining its core belief that technology must always deliver tangible business value and productivity for clients.

Renowned for product innovation, Swyx aims to continually delight its customers and business partners by providing the best possible products and services to help make them more competitive in their markets.

Established in 1999 and headquartered in Dortmund, Germany, Swyx now has offices across Europe. Today the company is recognised as the market leader for IP communication in Europe and has enabled thousands of businesses to take advantage of the benefits of IP communication and associated applications.

An easy-to-install, easy-to-maintain software-based system, SwyxWare is The Communication Engine designed to drive a company forward. Based around familiar Microsoft® Windows® applications, the Swyx solution is designed to integrate perfectly with existing business software, including all financial and business process management tools. It offers all the agility of a business-class communication solution with the flexibility to match – and to grow with a company’s specific needs. Powerful business communication, that is simple, quick and easy to set up and manage, giving businesses full control, and making them more responsive to the needs of its customers, wherever they are.

Press contact : Jane Moores/Sally Minchin, TTA Communications Ltd, Tel : 0845 658 0120 Fax : 0845 658 0122 email:

This press release was distributed by ResponseSource Press Release Wire on behalf of TTA Communications (Bath) in the following categories: Business & Finance, Computing & Telecoms, for more information visit