Kate Burns recruits former Google colleague to join her at leading video-sharing site
London 4 June 2008 -- Dailymotion, the world's largest independent video sharing site, has appointed Gareth Walton as Commercial Director. Reporting to Managing Director Kate Burns, Walton will be responsible for revenue creation from international advertising sales and commercial partnerships. He will recruit a team to work with brand advertisers and their on and offline agencies as well as managing video advertising networks.
With 36.6 million unique users per month, Dailymotion offers a mix of official content from partners such as Channel 4, Turner Broadcasting and Universal Music, user-generated content and moderated content uploaded by approved ‘Motionmakers’, which is enhanced by Dailymotion’s programming team. Walton will oversee bespoke content and commercial deals including, homepage and channel sponsorships and in-stream advertising, including pre-roll, post-roll and toaster advertising, as well as a range of other creative solutions.
Walton previously worked with Kate Burns at Google for five years and before that at AltaVista from 2000 to 2002 where he managed advertising across a range of formats in the UK and across Europe.
Kate Burns, UK Managing Director of Dailymotion, explains, ‘Gareth is a great salesman and an excellent team leader. He has the right mix of commercial acumen, entrepreneurial skills and industry contacts to ensure he builds a team to produce partnerships that enhance the site experience for our visitors whilst creating a growing revenue stream for the UK business.’
Gareth Walton, UK Commercial Director at Dailymotion, adds, ‘Video-sharing is an exciting and growing medium and Dailymotion has a unique proposition. Our quality content and player will attract quality partners and advertisers. We can offer an array of creative opportunities from content promotions and product placement to channel sponsorship to in-stream advertising. With a growing UK audience to go with it, advertisers now have more choice where to promote their brands.
Walton was Google’s fourth hire in the UK and helped start the travel team managing clients including Expedia, British Airways and TUI. He also worked at SearchRev as Business Development Director and started his career in marketing for the Information Security Forum established by PriceWaterhouseCoopers.
Dailymotion, which is well-established in France and America, offers High Definition capability with and receives 15,000 video uploads every day. Channels include Music, Film & TV, Arts, Sports & Extreme, Funny and Travel.
A top 30 website worldwide (source: Alexa), Dailymotion is the world's largest independent provider of premium user generated and licensed online video entertainment (Source: Alexa and ComScore) with 2billion page views per month. Every day, 15,000 new videos are uploaded into Dailymotion's global network of localised video entertainment sites, where a programming team turns the user generated and licenced content into a high quality, entertainment experience for the 3.32 million monthly unique visitors.
Using the most advanced technology for both users and content creators, Dailymotion provides a high quality video in a fast, easy to use Web site that also automatically filters infringing material using technical finger-printing technology. Dailymotion's mission is to provide the best possible entertainment experience for users and the best business experience for content owners.
Dailymotion.com|Suite 1.12|25 Floral Street|London WC2E 9DS
For more information, visit www.dailymotion.com or contact
020 3031 2051
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