*Online Communities Gain Effortless Access to Last.fm Through Easily Integrated “Last.fm In A Box” Application
*Partnering Sites Include Bebo, Billboard.com, LiveNation, Ning, WordPress.com among Others
*Initiative Extends the Last.fm Service in an Open, Syndicated, Multi-Partner Format
London/New York, 4th June 2008 – Last.fm today announced "Last.fm in a Box," a major new initiative with key partners in the online editorial, social networking and application sharing space. "Last.fm in a Box" allows partners to offer their users free access to Last.fm’s industry-defining and world-leading personalized streaming radio services direct from the partners Web site.
"Last.fm In a Box" will be made available to multiple online platforms, including Bebo, Billboard.com, Break Media, CBS Television Stations, CBS Affiliates, eMusic, Frengo, Gigya, iGoogle, Live Nation, Meebo, MP3.com, Netvibes, Ning, Pageflakes, Photobucket, Piczo, Six Apart, Stardoll, WAYN.com and WordPress.com.
The service is dubbed "Last.fm in a Box" because it’s a complete "soundtrack for the Web" experience for users—featuring millions of tracks from Last.fm’s unparalleled music catalogue. Based on the open platform of Last.fm, partner sites can adopt "Last.fm in a Box" simply, easily and quickly. The service will be ad-supported allowing brands and sponsors the opportunity to reach millions of highly engaged music fans across the Web beyond the Last.fm site.
Martin Stiksel, Last.fm co-founder, said, "This deal brings the Last.fm experience to scores of sites and potentially hundreds of millions of additional users. We’ve seen over the years how our offsite community—which experiences Last.fm through third-party widgets and applications—has grown massively, to more than 19 million additional users. With this new initiative we aim to take that growth to the next level by enabling new partners and their users to engage as effortlessly as possible with our unparalleled music services."
Founded in 2002, Last.fm is a free global music platform. Last.fm can offer music fans millions of tracks in every genre for free-on-demand streaming thanks to partnerships with Universal, EMI, Warner Music Group, Sony BMG, CD Baby, independent aggregators The Orchard and IODA, and more than 150,000 independent artists and labels — without the need to sign up or download any software. As well as being able to access tracks for free — a service which has seen Last.fm become the fastest-growing free online music network in the U.S. — music fans can also share their music preferences by linking their media player to the Last.fm database. As a result, Last.fm can intelligently recommend songs, artists, local concerts and even other members based on their musical tastes. Last.fm also supports unsigned artists by offering them an unprecedented Artist Royalty program through which they can earn revenue directly from Last.fm every time their music is streamed.
Learn more about Last.fm at www.last.fm.
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