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Samsung Europe announces the appointment of Graham Long as European Printing Business Director

5 June, 2008 – London, UK - Samsung Electronics, a leading innovator in the world’s technology industry, today announced the appointment of Graham Long as European Printing Business Director, European Printer Marketing. Graham joins from Hewlett-Packard UK (HP) and brings his extensive experience of the printer industry to Samsung’s team.

In his new role, Graham will be responsible for strengthening Samsung’s No 2 position in the European Printing industry and for growing the company’s laser printer business by 52% in 2008 . One of Graham’s first tasks will be to continue the aggressive expansion of the Samsung European Printer team.

“This strategic hire is a vital part of our push to build Samsung’s printer business in Europe,” said In Soo Kim, President and CEO Samsung Electronics, Europe. He continues, “We are delighted to have Graham onboard and believe that his background and experience will enable us to really excel in this marketplace.”

Graham has spent the past eight years working for HP in the UK, most recently in the capacity of Enterprise Business Director for the company’s Imaging and Printing Group. While running the enterprise team, Graham drove significant business success for HP, securing many Managed Print Service contracts with major companies including HSBC, Bank of America, Standard Life, and American Express. Under Graham’s leadership this team was recognised as ‘EMEA Enterprise Country of the Year’ in December 2007.

“Samsung has a significant legacy of growing its businesses to become number one in a number of different industries, and it has a very real opportunity to expand its presence in the printer market,” said Graham Long, Printing Business Director, European Printer Marketing, Samsung Electronics. He continues, “I believe we have the product portfolio, solutions expertise and strong partner relationships to meet and exceed our customers’ needs. Focusing on these key areas will help Samsung succeed in this competitive marketplace.”

Earlier in Graham’s career, he worked for HP’s Inkjet Commercial Division based in Barcelona, where he was responsible for channel development. Prior to joining HP, Graham was Sales Director with Digicolor International, selling Posterjet software to OEMs including HP and Eastman Kodak.

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PR contact:
Name: Becki Haskins
Telephone: +44 (0) 207 413 3015

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit

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