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Euro 2008 - Who cares?

* 40% of British men and 57% of women don't care about Euro 2008
* But UK productivity may benefit with very few taking time off to watch the games

For those who do care:

* Spain, Portugal and Italy are the favourite teams to support
* Russia is the least popular team

A survey conducted by Surveylab this week shows:-

For those interested in football, nearly a quarter of respondents (23%) are not sure who they will support in Euro 2008, but for those who have made up their minds the most popular teams are Spain (17%), Portugal (12%) and Italy (11%) with the Netherlands and France in joint fourth place (both 7%).

Russia is the least favourite (just 4 supporters from the UK), with Romania (8) and the hosts Austria (8) and Switzerland (13 supporters) generating least support.

Two fifths of men (40%) answered they "don't care" about Euro 2008, with more than a third citing that they were not interested as none of England, Scotland, Wales or Northern Ireland will be playing. Nearly three fifths of women (57%) don’t care, but less than a third said because of no home nations to support.

Whilst some have felt that England's failure to qualify might have a negative impact on the UK economy it might be a blessing in disguise. Productivity looks like being considerably better with no home team playing. Whereas more than a third of men (36%) and 12% of women said they would have taken time off or finished work early to watch their home team play this has dropped to just 2% for this summer's tournament.

The reasons for choosing a team to follow are varied but Surveylab's research identified that the most popular reasons are:

* Relatives in or family ties with a country
* This summer's destination for a holiday (or happy memories of one abroad)
* Favourite Premiership players, with Ronaldo of Portugal and Torres for Spain driving their teams' popularity (36% of Portugal supporters mentioned Ronaldo, 11% of Spain supporters mentioned Torres)

A few also cited their favourite colour being the reason for supporting orange shirted Holland - and they were not all women! Another reason for supporting a particular team was due to being given the team in a work's sweepstake.

And what are Britons doing instead of watching the football this summer? 4% replied they would be spending the 'saved time' to talk to their other half, 13% will go out, and 13% of women and nearly three times as many men will probably watch the game anyway (34%).

These findings come from an online survey of nearly 3,000 British men and women conducted by Surveylab between 4th-5th June 2008.


For further information please contact:
Surveylab Limited
John Kemp on 020 8090 0811 / mobile: 07941 672 561 or
Dan Wardle on 020 8150 9134 / mobile 07808 738 010

Note to Editors:
The survey was conducted by Surveylab Limited ( between 4th-5th June 2008. 2,913 responses were received from a sample of British men and women. Results were weighted in order to reflect the male/female split 50/50.

This press release was distributed by ResponseSource Press Release Wire on behalf of Surveylab Limited in the following categories: Men's Interest, Leisure & Hobbies, Women's Interest & Beauty, Sport, for more information visit