Corporate greetings cards are the latest trend from the United States to cross the Atlantic, according to a leading online retailer.
The Card & Gift Company says that not only has the practice of sending staff and clients cards on their birthdays taken off amongst UK employers, but they are also being inundated with requests for cards to celebrate the anniversaries of major contracts or marking recruitment milestones.
One business manager even emailed the company requesting “employee of the month” cards to send to staff.
Andrew Gibson, managing director of The Card & Gift Company, said: “There is no doubt that we are following the US’ trend by becoming a more touchy feely society and that is reflected in the growing demand for corporate greetings cards.
“Many employers now send birthday cards to staff and clients as a way of making them feel valued and this practice is now developing to include cards to mark milestones of how long employees have been with the company and even the anniversaries of major deals or contract wins.
“We’ve all enjoyed sitcoms satirising corporate culture, such as ‘The Office,’ but it seems as if certain elements of the environment depicted on these shows may be closer to the truth than we think.
“We’ve even heard of American companies motivating their workforce by sending cards congratulating staff on making target or being promoted.”
The Card & Gift Company offers a unique handwritten card service which has proven particularly popular amongst corporate clients.
Users can choose from a selection of handwriting styles most closely matching their own and thecardandgiftcompany.co.uk even posts the card with a first class stamp – instead of the more businesslike system of franking - so the receiver will never know it wasn’t sent personally.
Andrew added: “Many employers like the idea of sending these cards but realistically don’t have the time to keep track of birthdays or sign them personally. Usually the task is left to a PA or falls by the wayside.
“Our tracker service, which ensures these birthdays and anniversaries are never missed, has proven extremely popular with corporate customers in addition to the handwriting service.”
For further information visit www.thecardandgiftcompany.co.uk
For more information contact Pauline McLaughlin 0161 932 1159/ 07730 415027
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