Intoscape CIC signals an end to labour-intensive ‘mystery shopping’
A revolutionary competitive analysis tool allowing online retailers to automatically analyse and monitor pricing across thousands of competitor products is now available as a standalone software solution from Total Commerce Management (TCM). Intoscape CIC Competitor Intelligence Console (CIC) enables retailers to radically improve their approach to competitive analysis by using the data it gathers to proactively adjust the most appropriate pricing levels for market conditions.
Intoscape CIC is targeted at a broad spectrum of online retailers, and gathers information on competitor pricing, targeting named competitor sites and allowing the user to quickly and accurately position their own pricing as market conditions change. In effect, Intoscape CIC removes the need for merchandisers to carry out time consuming ‘mystery shopping’ on their competitors, freeing staff to focus on applying the competitor intelligence itself, rather than gathering it.
Intoscape CIC provides a simple desktop application interface enabling users to access and compare competitor data from multiple sites, side-by-side. It also provides visual alerts when the structure of target sites change causing data to become inaccurate.. With monitoring and reporting in place, Intoscape CIC users can build specific queries which are repeatable and customisable, so decision-making is fast and accurate.
“In trying to carry out competitive analysis, most online retailers are running just to stand still,” explained Steve Willock, Managing Director of Total Commerce Management. “Most do not have the levels of insight required in such a dynamic environment to monitor what rivals are doing with their products and invest heavily in staff time to fill in the gaps as best they can. Intoscape CIC signals an end to this ‘mystery shopping’ and puts the retailer in proactive control of their pricing policies.”
It delivers the most sophisticated and effective data capture technology available today, allowing users to gain new levels of insight into competitor pricing. This data can then be integrated with business rules and policies to determine price levels for the users’ own product lines, based around informed decisions on margins, stock levels, special promotional activity, etc.
Intoscape CIC is available as a discreet application or as part of the Intoscape platform, the world’s most powerful e-commerce solution, offering automated Supply Chain, Competitor Analysis, Content Management and Procurement in a single platform. It can be purchased as a hosted solution, installed as an integrated console on-premise, or provided as a component part of a broader Intoscape implementation. In each scenario, users are offered powerful route to business efficiency, competitive advantage and profitability by applying groundbreaking software technology to key e-commerce business processes.
Intoscape CIC is available now, and is offered in a range of modules and price options. For further information, visit www.intoscape.com
About Total Commerce Management (TCM) & Intoscape
Intoscape™ is a solution born from a detailed understanding of the commercial issues facing e-commerce dependent companies in the modern business era and is now available as part of a comprehensive service exclusively offered by Total Commerce Management Limited.
TCM founders, Steve Willock and Andrew Senior, each have over twenty years experience in software development and supply chain management and have been able to apply this knowledge to help create alternative working practices for sales driven, commodity dependent businesses where margin is tight, prices are volatile, product supply is unpredictable and customer service is paramount.
TCM operates with strong institutional investment, with the Intoscape product suite designed to meet the compelling commercial needs of e-commerce businesses, while providing a rapid return on investment. For further press information, call Mick Thorburn on 0034950 453340 or email email@example.com
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