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Learn the insider secrets from successful entrepreneurs on how they reached the MAGIC MILLION TURNOVER in their businesses!

June 2008 - What is it that makes one business far more successful than another? What do winning companies actually do differently from the rest? And, how can you really turn your ‘magic million’ dreams into reality? The answers to all these questions and more will be revealed at the new Magic Million Workshops from The Directors’ Centre.

Created by Robert Craven, dubbed 'The Entrepreneurship Guru' - the Magic Million Workshops will teach participants the key strategies for successful entrepreneurship thinking, behaviour and business practices required to break through the ultimate 'MM' (Magic Million) barriers: the ‘million pound turnover barrier’ and then the 'how to take a million pounds out of the business’ barrier.

The 2008 Magic Million Workshops, Phase One Tour Dates:

8th September - IOD, Gloucester - breakfast seminar (nominal charge £25)
18th September - OU Business School, Reading - evening event (nominal charge £25)
23rd September - Burton Sweet, Bristol - 9-12noon FREE
26th September - Wessex Camber, Wiltshire - breakfast seminar (nominal charge £25)
Other Tour Dates will be announced later in the year.
Using Craven's extensive experience of running his own management consultancy (The Directors’ Centre), his consultancy work and his recent Magic Million qualitative survey (which interviewed nearly 120 existing/former owner-managers and managing directors of independent businesses), Craven has compared and contrasted the attributes, traits and characteristics of successful with less successful entrepreneurs to pinpoint:

Exactly what it is that they really do differently from the rest - why they are so special and enjoying ultimate financial rewards many of us only dream of!?
(Craven tells all..!)

“Our survey demonstrated that there are specific business activities that companies need to focus on to be truly successful, and certain drivers and behaviours to drive magic million behaviour/results! These can be developed, but there are also a number of key lessons that should be considered by ambitious businesses," comments Craven.

The Magic Million Workshops will also reveal:

• The core areas that highly successful businesses actually focus on!
• Two factors that businesses that break through the MM are willing to share!
• The key lessons that should be considered by any aspiring MM business!
• What is it that holds businesses back!
• The barriers to becoming a MM business!
• The key enablers to becoming a MM business!
• Crucial tips to getting past the million pound turnover!
• Critical information on getting a million out of a business sale!

Craven adds: “There are as many different definitions of ‘entrepreneur’ as there are examples, but the most financially successful entrepreneurs tend to be opportunistic, constantly on the lookout for new ways of doing things. They are curious and often obsessed; but can be poor at detail.

“While many people spot opportunities, it is the entrepreneur who acts upon them and delivers. Our Magic Million Workshops will teach you what it is that successful entrepreneurs do differently from the rest and how you can apply these key factors and drivers to become a value builder and create that elusive magic million.”

To book a place for the Magic Million Workshops visit, or call Tel: 01225 851044.

All publicity enquiries to Sue Blake Media on 020 8 979 5220,


Notes to Editors:

Robert Craven, MD, The Directors’ Centre

Robert Craven is one of the UK’s most sought-after business coaches and speakers on entrepreneurship and is author of the best-selling business book Kick-Start Your Business (Virgin Business Guide). His latest book is Bright Marketing - why should people bother to buy from you?’ Crimson Publishing.

As MD of The Directors’ Centre the consultancy for growing businesses, he works with ambitious directors to break through constraints on business growth. A serial entrepreneur, Robert has run restaurants, management training centres, and a sound recording studio. Prior to creating The Directors’ Centre he was director of consultancy & training for growing businesses at Warwick Business School.

The Magic Million Survey

This qualitative survey was carried out in the last quarter of 2007 by The Directors’ Centre. It comprised of surveys and interviews with 117 existing/former owner-managers and managing directors of independent business in most sectors (as well as desk-based research). The majority of respondents could be classified as MM businesses (turnover breaking through the million-pound barrier) and many were magic millionaires (having taken a million pounds plus from a business sale).

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