Traditional approach to product management no longer relevant
London, UK – June 10th, 2008 – A new research report from Stratecast, a division of Frost & Sullivan, has highlighted how the traditional approach to product management in telecoms has failed to keep pace with the transformation in the industry. The report, “Dynamic Product Management for Communications Services Providers (CSPs) – The Time is Now”, commissioned by Tribold, discusses how the manual bundling and unbundling of services and features – while manageable in a world where catalogs contained a few hundred offerings - is ineffective in today’s environment where a CSP will have many thousands of products and need to create numerous tailored service offerings.
Nancee Ruzicka, senior research analyst at Stratecast and author of the report, commented: “My research clearly shows that the rate of change in the telecoms industry, in the number of products and services available and customer demand, has not been matched by a change in how CSPs manage their product portfolios. Providing customized bundles of products for specific customer segments is within reach of CSPs today, but only if they adopt a dynamic approach to product management.”
The research report, which can be downloaded from www.tribold.com, features detailed case studies showing how three CSPs have used dynamic product management and a centralized product catalog to reduce the time and cost of bringing new products to market by up to 80%. The return on investment is clear: one company saw savings of more than $11m in addition to revenue increases of more than $13m following its adoption of the new approach to product management.
Simon Muderack, COO of Tribold, said: “Stratecast’s research report sets out in black and white the compelling business case for dynamic product management and the role of a centralized product catalog in achieving it. As the report’s title says, the time is now for CSPs to re-think their approach to product management. Failing to do so will mean an inability to meet customer demand and maintain any competitive advantage.”
The report concludes that product lifecycle management (PLM) is currently being promoted in one of two ways, either as a way to gain control of multiple, disconnected product catalogs and pricing plans or as a way to rapidly and inexpensively deploy individualized services to customers by taking advantage of reusable components. Both approaches, the report highlights, deliver significant value to CSPs and ultimately both approaches must be combined to deliver product management from ideation through retirement. The Tribold Product Portfolio Management solution is cited as one approach that delivers both of these key benefits.
Finally, Tribold are hosting a webinar on June 26, 2008 in which Nancee Ruzicka, the report’s author, will be detailing her findings. For more details or to register, please visit http://www.tribold.com/news-and-events/events/
Tribold is the world's leading provider of Product Management enterprise software specifically developed for Communication Service Providers (CSPs). The Tribold Product Portfolio Manager™ (Tribold PPM) is a single, integrated suite of enterprise product management applications that empower CSPs to put products at the heart of their business. Tribold PPM is based on a Centralized Product Catalog (CPC) and includes Product Data Management (PDM), Product Data Integration (PDI), Product Lifecycle Management (PLM), Product Business Intelligence (PBI), and Product Channel Management (PCM) applications.
Dramatic improvements in product management performance enable CSPs to drive increased profit by reducing time to market, decreased cost to market, increased quality of the product management process and increased ability to support product and service innovation.
Headquartered in London, and with offices in North America and Asia, Tribold was founded in 2003 and is privately held. For more information visit www.tribold.com.
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