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Cardiff, June 17, 2008:

A new guide to help consumers understand the maze of broadband terms and services has been published today.

Written in plain language, ‘Getting Good Broadband’ An Insider’s Guide explains what speed really means in terms of the ‘world wide wait’ for downloading emails, MP3 songs and movies.

The guide explores the types of broadband available and reveals how network congestion and the traffic management policies of some ISPs may actually negate the benefits of faster broadband packages.

Epitiro has published the guide in support of Ofcom’s recent voluntary code of practice (COP) announcement which asks ISPs to clarify speeds advertised with those actually delivered to consumers.

“Consumers want to understand what speed actually means. How long will it take to download a movie? Will VoIP work? What can be done to reduce waiting times? These are the issues that are important to consumers.” said Gavin Johns, CEO, Epitiro “This guide explains how speed – both upload and download – will affect consumer experience. But it also reveals much, much more.”

Epitiro aims to bring clarity to many technical terms as well as provide insight as to how broadband services are developing.

‘Getting Good Broadband’ An Insider’s Guide is published by Epitiro, the leading independent broadband benchmarking company, and is available free at

The guide should take about 45 seconds to download using a dial-up connection, or about 3 seconds to download over a humble 1Mbps broadband connection.

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About Epitiro

Epitiro is the global leader in comparative broadband benchmarking providing customer experience insight to ISPs, media providers, multi-national corporations and government regulators.

VoIP, video and internet performance levels are benchmarked via Epitiro’s extensive deployment of ISP-I™ edge-based agents with results available through an on-line database access service or the regularly published Internet Performance Index™ report. The company also provides bespoke test and benchmarking solutions with products such as DataLite™, VocaLite™ and ISP-I™ with its full P2P and website analysis capabilities.

Clients such as BT, Orange, Virgin, Telecom New Zealand, Ofcom, Tiscali, KPN and many others benefit from Epitiro’s coverage of fixed and wireless broadband performance.

Founded in 2000, Epitiro is the chief source of intelligence for the ISPA (Internet Service Provider Association) awards, and is based in Cardiff, Wales, UK.

DataLite™, VocaLite™, Internet Performance Index™, Reportal™ and ISP-I™ are trademarks of Epitiro Ltd. All rights reserved.

This press release was distributed by ResponseSource Press Release Wire on behalf of Epitiro in the following categories: Consumer Technology, Computing & Telecoms, for more information visit