Prince Caspian, Disney’s latest Chronicles of Narnia movie, Joins the Quest with BT Vision
June 2008 - To promote the upcoming release of Prince Caspian, the latest acclaimed movie from the Chronicles of Narnia, emuse and Carat have created a video-rich advertising campaign for the movie which has the distinction of being the first advertising campaign to launch on the BT Vision, BT’s next-generation digital TV service, IPTV platform in the UK.
The Join the Quest campaign for the US box-office smash movie features an extended movie trailer as well as an exclusive competition giving viewers the opportunity to win an expenses- paid family holiday to New Zealand where parts of the movie were shot. The acclaimed Walt Disney Pictures movie hits cinemas in the UK on the 26th June.
emuse has also created a bespoke advertising campaign on the Sky platform but the BT Vision versions gives the viewer access to true video-on-demand where the extended trailer starts each time the campaign is viewed and gives Disney a true and measurable one-on-one connection with viewers for the first time.
“Our deals with BT Vision have seen us facilitate advertising and sponsorship on the platform and build a pipeline of applications including enhancements to the OnVision service, a new BT Vision sports service, a lifestyle magazine service and a gaming portal,” said Patrick Rainsford, CEO emuse. “Now emuse has opened up a platform which offers more sophisticated opportunities for advertisers and we are looking forward to creating many more.”
"The emergence of BT Vision as a channel capable of carrying interactive commercials is a welcome addition to the TV marketplace,” said David Jansen, Manager at Carat, Disney’s advertising agency. “Carat recognised the potential of this platform as a perfect vehicle for delivering the interactive advertising message, and has worked closely with emuse and BT Vision in order to make this happen. With successful interactive campaigns resting upon the delivery of a smooth and engaging customer journey, the faster accessibility offered by BT Vision (than currently available via the standard TV 'press red' function), will surely render this as a service that many advertisers will to look to take advantage of in the near future," he concludes
Antony Carbonari, BT Vision’s Director of Interactive & Commercial Media, said: “ True interactivity powered by the fast always-on broadband connection combined with the Microsoft Mediaroom TV browser will offer so many compelling possibilities for advertisers and content providers. We are pleased to be working with Disney, Carat and Emuse to launch this pioneering interactive marketing channel on BT Vision and look forward to pushing the boundaries of IPTV marketing and advertising on the BT Vision platform over the coming months.”
About BT Vision
(www.bt.com/btvision) With around 3000 TV shows, films and music and sports features from over 100 providers, BT Vision customers enjoy a vast range of film, sport, music and television programming available on-demand, as well as interactive services and all the Freeview channels, all available on the TV, with no compulsory subscription. This unique combination - delivered on a software platform powered by Microsoft and through a set-top box made by Philips, allows customers choice, control and convenience.
emuse - the leading international, interactive advertising and content solutions supplier. Currently the largest independent cross-platform, interactive advertising provider in the UK, emuse also supplies the creation and deployment of targeted integrated, world-wide campaigns across DTT, DCab, DSat, Mobile, IPTV, Broadband TV and Social Networks.
For further information please contact:
Lucy O'Brien, Fleishman Hillard 0044 207 395 7070
Kara Hanahoe, emuse 00353 86 24 64 353
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