Impact and The Whitlock Group Join Forces to form Industry’s First Global Alliance for AV Integrators
Global Presence Alliance is launched at InfoComm Global AV event
London – June 18, 2008 – Two of the world’s biggest audio and video system integrators, Impact, Europe’s largest, and The Whitlock Group, a $135 million dollar U.S. based company, today jointly announce the creation of the industry’s first global alliance for the audiovisual (AV) integration market. The alliance provides companies with seamless global AV services, ensuring consistent quality and support for offices on both sides of the Atlantic. Called the Global Presence Alliance (GPA), the group will initially focus on customers based in the U.S. and Europe with plans to build the international footprint and size going forward.
Fredd Causevic, CEO of Impact, said: “With the market for videoconferencing, in particular, growing at a rate of more than 25%, it is exactly the right time to look to extend our geographic reach.
“Our clients here in the UK and Europe are increasingly asking for the same level of service and support for their offices throughout the world. The Global Presence Alliance is all about promoting best practices in our industry and providing customers with unified service. Strategic alliances are now common place in the IT and telecoms sector, so it was only a matter of time before the AV market followed suit.”
The Global Presence Alliance will provide a sole-source solutions approach to global audio and video systems integration by providing greater simplicity through a consistent, consolidated service operation. Customers will receive increased gains in operational efficiency by having a single global contact for design, engineering, integration and ongoing maintenance of their technology systems. This alliance is a formal extension of an existing informal partnership, currently successfully working together to provide global integration and service to mutual high profile and mission critical clients.
Doug Hall, CEO of The Whitlock Group, said: “As competition and demands rise in the global marketplace, the delivery of efficient, seamless and reliable systems is a necessary business practice. Customers require standardization of designs and programming interfaces to maintain consistency and quality of service across their enterprise. With the formation of the Global Presence Alliance, we are uniquely positioned to provide fully integrated solutions on an international scale based on our geographic coverage and portfolio of service offerings.”
The current financial climate is forcing companies to review their business costs. The price of oil and the resulting business travel costs means that reducing travel is of paramount importance. The AV market has seized an opportunity to grow.
“The Whitlock Group, privately held, financially strong and in business since 1955, has recognized tremendous growth over the past five years by focusing on complex and high profile projects for U.S. organizations requiring national standardization, integration and service. We foresee the formation of the Global Presence Alliance will allow us to be uniquely positioned to provide these solutions and service on an international scale,” added Hall.
Customers who choose to work with Impact, The Whitlock Group or future strategic alliance members will be assured of consistent quality of service across their network of offices. Those based in Europe wanting to deploy an identical AV installation in the U.S. will get a dedicated project management team with an offer of complete managed service.
“The opportunity to further strengthen the marketplace with a strategic alliance such as this means that members and suppliers can all benefit from providing the first truly global AV service delivery,” concludes Causevic.
As a world’s first for the AV integrator marketplace, the alliance is in communication with additional integrators across the globe, including Asia Pacific, the Middle East and Africa.
With fourteen offices across the UK and Scandinavia and annual revenues circa $100M, Impact is Europe’s largest AV Integrator. Impact is especially strong in the Defence, Criminal Justice, Higher Education, Energy and Enterprise market segments. Impact delivers AV design and integration, managed services and innovative turnkey solutions for clients including the UK Ministry of Defence, Shell, Aker, Merrill Lynch, Deutsche Bank, Microsoft, Ericsson, Swedish Courts and the Met Police. www.impactmarcom.co.uk.
About The Whitlock Group
Established in 1955, The Whitlock Group is one of the most technically competent and well respected systems integration and service organizations in the United States. With over 400 employees, multiple locations across the U.S. and authorized representation of over 400 manufacturer product lines, The Whitlock Group has the resources and expertise to offer the most advanced enterprise-wide audiovisual, broadcast, digital signage, videoconferencing and communication solutions in the industry. The Whitlock Group has developed an impressive portfolio of successfully completed projects for a prestigious global client base, including Boeing, Lockheed Martin, Schlumberger, GlaxoSmithKline, Nortel Networks and Microsoft.
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