WINCOR NIXDORF PRESS RELEASE
DATE 23rd June 2008
Body heat generates real-time data at Retail Solutions
Visitor numbers for Retail Solutions 2008 will be available in real time, thanks to Irisys people counters installed at the entrances of the ExCeL centre. Both Irisys and Wincor Nixdorf will use the data during live demonstrations at the Wincor Nixdorf stand.
The infra-red detectors accurately monitor customer flows by using customers’ thermal profile, generating live data for use in people counting and queue management.
Wincor Nixdorf is adding this technology to its range of solutions that help retailers manage and improve customer conversion rates and store performance.
René Schrama, Worldwide Sales Director for Irisys (InfraRed Integrated Systems Ltd), comments, "Customer service, and queue time in particular, is an important differentiator for retailers. The checkout experience creates a lasting impression, and effective queue management helps promote customer loyalty and a positive image for the business. Many retailers both in Europe and the US are now recognising that better service, cost-effectively delivered by infra-red technology, can drive both sales and bottom-line growth.”
Helen Wilde, Solutions Sales Director at Wincor Nixdorf, adds, “Queuing is no longer an acceptable pastime for the British public. Customers will choose where to spend their money relating to many different factors, and time and ease of checkout is a key decision point. Time is precious, and dislike of queuing, unless for a serious benefit such as a major discount or sale items, makes customers go elsewhere, which clearly impacts a retailer’s bottom line.”
Irisys will feed the counts back to the Wincor Nixdorf stand B26 at Retail Solutions 2008, and demonstrate how retailers can respond to customer flows rapidly and cost-effectively with its queue management solution. Based on the data collected by the infra-red sensors, the software automatically calculates average queue length, wait time and store checkout performance. The system also predicts how many checkouts will be needed in 15 or 30 minutes time to meet agreed service levels, with staff deployed in the right place at the right time.
Wincor Nixdorf will use the same people counter data to demonstrate how real-time analysis can be used to shape sales campaigns. The promotions can be centrally created and automatically distributed to POS systems, monitored and withdrawn. Wincor Nixdorf will show how the campaigns are delivered to an integrated retail environment, complete with tills, scanners, self-checkout and payment systems, on stand B26.
NOTES FOR EDITORS:
Pictures available of Helen Wilde
Stand pictures available
FURTHER INFORMATION FROM:
0118 936 5092
Grant Butler Coomber
020 8322 1922
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