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A poll commissioned by AfterBURN Sunburn Rescue Gel* has discovered 68% of people think that the best way to spot a Brit abroad is by their sunburn!

9 out of 10 Brits have experienced sun burn, typically because they misjudge the sun’s strength or stay out in it too long. On sunny holidays over two thirds of us spend at least six hours, if not all day, sizzling in the sun’s rays and wait until our skin is visibly red before retreating into the shade. By then it’s too late, as our skin is already damaged.

Sunshine is a key factor in our choice of holiday destination with over half of us opting for a sunny destination and rating the success of our holiday on it! In fact going home without a ‘healthy glow’ is such a disappointment that a third of us would stay in the sun longer than usual at the end of our holiday in the hope of a better tan.

• 40% of Brits use below the minimum recommended sun protection factor of SPF 12
• Around a quarter of us have felt sick, dizzy or developed blisters after spending time in the sun
• 1 in 5 are already suffering from premature ageing as a result of sun-damage to their skin

AfterBURN Sunburn Rescue Gel, is a revolutionary new product that’s set to be a summer sun essential. AfterBURN is specially developed and clinically proven** to treat and repair sun damaged skin. Unlike most aftersun treatments, AfterBURN doesn’t just moisturise tender skin, it also has a unique osmotic action which draws water from within the skin to its surface, thus helping to rehydrate and treat the sun damaged area.

AfterBURN Sunburn Rescue Gel is an odourless, non sticky and non-staining dermatological gel that is rapidly absorbed and acts quickly on the skin. It is available from Boots, pharmacies and leading retailers priced at £9.99 for 75g.


Issued by: Pegasus Public Relations
On behalf of: Thornton & Ross
Press enquiries: David Greenwood (01903) 821 550
Notes to editors: Expert interviews and product samples available on request.

* AfterBURN consumer survey of 4,000 British adults, conducted by 72 Point
** See summary of trials showing efficacy of OSMO4 technology

This press release was distributed by ResponseSource Press Release Wire on behalf of Pegasus Public Relations (Worthing) in the following categories: Men's Interest, Health, Women's Interest & Beauty, for more information visit