CircusCasino.com, which will be operated by Genting Stanley Alderney Limited, is a logical and important strategic step for Genting International in extending its product range for its UK customer base.
The Genting International group’s operations in the UK includes 44 clubs, such as the prestigious Crockfords club in Mayfair as well as the national Circus, Maxims and Mint brands.
Justin Tan, Managing Director, Genting International, said: “Being the UK’s biggest land-based casino operator, it is important for us to meet all the needs of our customers, including the growing demand to be able to play online from the comfort of their homes. It is a significant opportunity for us to leverage the heritage, expertise and reputation of our Group brands.”
CircusCasino.com will offer a market leading range of over 100 casino, card and table games including favourites such as roulette, blackjack, pontoon, baccarat, craps and slots. Players will also be able to play various cash poker games and tournaments at the time and table limits of their choice.
Players from around the world will be able to access CircusCasino.com and view the Play for Fun games. From launch only players from the UK, Isle of Man and Channel Islands will be able to deposit funds and Play for Real games.
Peter Brooks, Executive Deputy Chairman, Genting Stanley, added: “At Genting Stanley, we have been able to provide our players with a great night out, combining food, entertainment and gaming at any one of our 44 casinos. Now CircusCasino.com can offer players, in the comfort of their own home, a great night in.
“It’s all about choice and our research shows that a growing number of players want this from a brand that they know they can trust.”
CircusCasino.com will allow Genting International to access the growing online market and attract new customers, whilst retaining a greater share of existing customers’ online spend. The UK online gaming market is estimated to be worth over £1 bn gross win.
Peter Nolan, Managing Director, Online said: “We want to reach out to the increasing number of players who want the thrill of a ‘big night out’, or a ‘big night in’. It’s a simple and appealing proposition for customers - security, convenience and fun, from the group which is the UK’s number one casino operator.”
Genting Group is one of Malaysia’s leading multinational corporations, which has more than 27,000 employees and a combined market capitalisation of more than US17 billion.
Genting Stanley Solihull Ltd recently announced a potential £90m investment in a partnership with the NEC (National Exhibition Centre) for the development of a leisure and entertainment complex, including a 2005 Act large casino, on the NEC site in Solihull, Birmingham.
Speaking about the brand, which was officially launched at the group’s elegant Palm Beach casino in Mayfair, Peter Brooks added: “We have a strong customer service ethos and the Group will carry this through to the online brand where the emphasis will be on fun, responsible gaming in your own home.”
Genting Stanley Alderney which operates CircusCasino.com is a wholly owned subsidiary of Genting International. It places the same high level of importance on social responsibility as Genting Stanley and will operate to the same high standards of care as the land-based casinos. It is incorporated in Alderney and regulated by the Alderney Gambling Control Commission.
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