To celebrate the launch of GreenPanTM in the UK and Ireland this October, exclusive distributor Typhoon has partnered with Carbon Clear and pledged to grow a tree for every item sold from the cookware range. Made up mostly of recycled handles, bodies and lids the GreenPanTM ranges have been designed with the environment in mind. All GreenPanTM Cookware is coated with ThermolonTM, an alternative to standard PTFE non-stick coatings. This releases 50% fewer greenhouse gases during production, significantly reducing the carbon footprint. The packaging is also recycled.
For each item sold from the GreenPanTM range Typhoon will make an investment in Carbon Clear’s dedicated tree-plating projects in India. All projects must benefit the community implementing them as well as the environment so Carbon Clear works with local groups to implement its sustainable tree-planting projects. As well as removing harmful CO2 from the atmosphere, the trees provide a steady income for farmers, useful crops such as fruit or medicine, shade for secondary crops and reduce soil erosion.
The farmers are incentivised to plant and maintain the trees by regular payments based on the number of surviving trees they have on their land. In addition to financial support the farmers are also given guidance on agro-forestry to promote best practice and improve survival rates of the trees.
Nine trees grown and maintained over a 10 year period will sequester 1 tonne of carbon dioxide (equal to driving over 3,300 miles in an average family car or keeping a traditional 60w light bulb on over 29,000 hours).
For more information on Carbon Clear please contact Zoe Porteous or Juliette Fleming at Boutique Communications on 01273 699500 or email firstname.lastname@example.org.
For more information on Typhoon and GreenPanTM please contact Katie Clifford on 020 8974 3876 or email
Notes to editors:
GreenPan™ is a young, international company from Ghent, Belgium that develops and manufactures qualitative household products based on 3 core principles: convenience, health and environment. The attention that GreenPan™ has received is overwhelming. GreenPan™ wants to be present in 46 countries worldwide by the end of 2008.
Carbon Clear (www.carbon-clear.com) is a carbon management company that helps businesses and individuals to reduce their carbon impact. With offices in London and Paris, Carbon Clear is one of the largest independent firms operating in the carbon management sector.
Carbon Clear helps companies demonstrate a commitment to environmental responsibility by measuring corporate carbon footprints and advising on greenhouse gas emission reductions. In addition, Carbon Clear invests in carbon offset projects to cancel out the greenhouse gas pollution that is generated by activities such as travel, energy consumption, transportation and supply chain operations. Corporate customers include Eurostar, Multimap, Innocent Drinks, 3M and Computer Cab.
Carbon Clear is committed to a sustainable future and leads by example. As the first full service carbon management company with an ISO 14001 certified environmental management system, the company works to measure and continuously improve all aspects of its own environmental performance.
As an ethical business, Carbon Clear takes pains to ensure that its carbon offset projects provide verifiable environmental and social benefits. To qualify for funding, projects must:
• Provide independently verifiable emissions reductions,
• Demonstrate additionality using Clean Development Mechanism or Voluntary Carbon Standard rules, showing that the project would not have happened without carbon offset funding,
• Contribute to sustainable livelihoods benefits for participating communities,
• Form part of a diverse portfolio that represents a range of geographies and technology types. Carbon Clear’s target portfolio achieves 80% of emissions reductions from clean energy technologies (renewable and efficiency) and 20% from sustainable tree planting initiatives.
For further information visit: http://www.carbon-clear.com.
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