Full Service digital agency World Archipelago’s www.worldarchipelago.com property division - WAI property, was appointed to build a new state of the art property search for independent London estate agent Kinleigh Folkard & Hayward www.kfh.co.uk working alongside an additional design agency
World Archipelago’s brief was to deliver an advanced property search facility that provided site users with personalised and relevant results in various display formats enabling kfh.co.uk to promote a wider range of suitable search options making the overall user’s job easier and more effective by returning the best suited properties.
World Archipelago’s remit covered a wide range of site functionality, from the implementation of a map search results view, to the set up of various user web services to populate areas of the site with property listings, all being connected to the user’s previous activity on the site.
Users can choose which format they wish to see their results in at any stage of the search process – a photographic slide show, a customised map or a list with sorting options. In addition relevant sector searches have been implemented for the company’s residential sales, lettings, new homes and commercial property divisions.
Paul Masters, Marketing Director of Kinleigh Folkard & Hayward, said: “We’re really delighted with the new website both visually and technically. Our aim, to provide clear and concise information to the property market in London in an interesting and intuitive way, has been more than achieved.”
WAI Property are finalising their latest iteration of RocketMap, the industry’s leading ‘property search, mapping and localised content’ suite of solutions. A full roll out is expected in the autumn with a development strategy focused directly on delivering a highly innovative and customer focused solution suite whilst ensuring the offer is robust and optimally priced to attract agents across the market.
www.kfh.co.uk re-launched the new look site in May this year reinforcing the company’s Completely London messaging
WAI property is responsible for a number of the UK’s leading property service websites including Strutt & Parker www.struttandparker and John D Wood www.johndwood.co.uk
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