Perhaps prompted by a growing sense that we are all part of a wider system -hard to ignore when faced with newspaper stories about global warming, ‘credit crunches’ and UK street crime - it appears that a majority of coaches deem it important to use their skills to make a contribution to the wider community. Such are the findings of a recent survey conducted by the UK chapter of the International Coach Federation (UK ICF) in partnership with the CIPD ‘Coaching at Work’ publication.
The headline findings from the survey include:-
• It is “very important” to 64% of respondents to use coaching skills to make a contribution to the wider community
• Some 49% of practitioners- and 36% of employers - already use coaching skills as part of their support to the wider community
• The reason individuals and employers are using coaching skills with community work include “because it is the right thing to do” (62%) to enhance the employer brand (31%) and to improve retention (12%)
• Some 60% of employers who are involved in community coaching do so within the education sector
• The survey confirmed that practitioners and employers would like more information about how and where to start (55%) and about what others are doing in this field (58%).
UK ICF president Neil Scotton says: ”It is hard to imagine coaching not making a difference but it is great to see so many people wanting to take it even further. Coaching has the potential for bringing about enormous change. If the world needs to change in a hurry- and for me, it does- then coaching is in the right place to enable it to change, to enable people to accept new realities and to build connection and understanding.”
The survey marks the launch of the UK ICF “Make a Difference Now!” campaign and coincides with the global ICF vision that by 2016, “coaching is an integral part of society”. As part of this campaign, UK ICF is to host an event to celebrate the achievements of coaches and CSR activists in making a difference and to inspire others who want to make even more happen. The ‘Make a Difference Now!’ event will be held on October 23rd at the BT conference centre in central London featuring Sir John Whitmore as keynote speaker. For more details on the event, please visit www.coachfederation.org.uk/php/form.php?id=355 .For a full copy of the survey findings and case studies, please contact firstname.lastname@example.org.
Notes to editors:
International Coach Federation (ICF)
The International Coach Federation (ICF) is the largest and most international professional body in the field of coaching with over 13,000 members across 80 countries. The ICF offers the only independent and international coach credential and has the core purpose of advancing the art, science and practice of professional coaching. For information on the International Coach Federation, please contact John Blakey, Director of Brand Development on 07810 851968 or via email@example.com
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