CREDIT-CRUNCHED SOCIAL ENTERPRISES GET A FREE MARKETING BOOST Monday 14 July 2008 PDF Print A social network for social entrepreneurs is to hold a free online Marketing and PR session this week in a bid to help cash-strapped social enterprises and charities hit by the credit crunch. In an industry first, a social network intended to bring social entrepreneurs and charities together will offer their users the chance to participate in a free, live Q and A session with a Public Relations agency via online technology. In recent research by www.UnLtdWorld.com, 40% of social entrepreneurs have been hit by the worsening economic situation, with 68% who have recently applied for a business loan or credit card being turned down. This has left many companies whose intention it is to help society without the budget to market their business. The event is on Thursday 17th July between 2pm and 4pm on UnLtdWorld.com, and 10 Yetis Public Relations Agency, www.10yetis.co.uk intend to use the opportunity to advise the users of social network UnLtdWorld about media strategies and how they can address the media professionally; with a view to enhancing their business profile in an affordable and effective manner. UnLtdWorld’s users include media-friendly charities such as Oxfam, Bullying UK and Quotes4Charity, as well as smaller companies and individuals starting out in fields of social entrepreneurship. The social networking platform has gained considerable national media coverage, and was recently a finalist in the New Statesman New Media Awards. Alberto Nardelli, Chief Strategist of UnLtdWorld said, “In the current economic climate, social entrepreneurs are finding it difficult to spread word of their businesses due to lack of money, but with this free Question and Answer session, our hope is that for two hours, these companies and individuals can receive professional advice that will help them change the way they market themselves.” Andy Barr, Managing Director of 10 Yetis Public Relations Agency said, “Through utilising UnLtdWorld’s unique interface and member base, we hope to provide free advice and help struggling social enterprises learn more about marketing themselves, and gaining free media coverage. We feel privileged and are excited to be involved with such an innovative and socially relevant event.” Social entrepreneurs interested in participating in the free Q and A session are able to register at www.UnLtdWorld.com and can synchronise their account with OpenID and other popular authentication credentials, including Yahoo!, Google, Microsoft Live and Facebook, thanks to the integration of Clickpass, a cross-platform authentication provider and issuer. ENDS EDITORS NOTES For more information contact Andy or Rich, 10 Yetis Public Relations Agency on 01452 527898 – firstname.lastname@example.org To speak to UnLtdWorld contact Alberto Nardelli at email@example.com or on +44(0)2075661137 or on Twitter at http://twitter.com/alberton - UnLtdWorld aims to foster a community of socially-minded people - Over 8 minutes spent in average per user on the site per day, 10 pages viewed/user/day, 1000s of objects added to the site - On average one in four members logs in everyday. - UnLtdWorld is a finalist in the 2008 New Statesman New Media Awards, Innovation Category - UnLtdWorld was runner-up at Startup 2.0 2008, an award aimed at recognizing the most innovative start-ups in the Europe. - For an overview of the sites functionality visit: http://unltdworld.com/downloads/UnLtdWorld_Overview.pdf - A dedicated media section (with logo, screenshots and select media coverage) is available here: http://unltdworld.com/pages/media.php - UnLtdWorld is supported by UnLtd – The Foundation for Social Entrepreneurs, a unique and dynamic organisation whose mission is to reach out and unleash the energies of social entrepreneurs (www.unltd.org.uk) UnLtdWorld is powered by Elgg - Elgg is an open platform that allows anyone to build socially aware applications. Further Information UnLtdWorld is aimed at connecting social entrepreneurs, social innovators, socially-minded people and organisations that invest their efforts in changing the world for the better, and enabling these audiences to find and share targeted information. Most social networks are built around relevance of contacts and broadcast information within circles of acquaintances. UnLtdWorld is about commonality of purpose: fostering new connections and matching information through the power of community and relevance of context and content. For example through a feature called Neighbourhoods, members are dynamically matched around parameters of similarity, such as location, issues of interest and skills. On UnLtdWorld you can connect with others, search and share resources and opportunities, find and list services and products, share answers to key questions, create and join groups, promote and find events, support inspiring projects and lots more. UnLtdWorld is established on the principle that social entrepreneurship is not a special interest, but a complex market with specific dynamics. Social enterprise in fact now contributes to over 1% of GDP in the UK. UnLtdWorld isn’t about duplicating or substituting real world dynamics, but aims to complement and add value to the array of fantastic positive action and efforts happening around the planet, and thereby enable even greater impact. This may for example mean, dynamically linking individuals working in the same location on similar issues, efficiently connecting buyers and sellers of relevant products and services, more effectively linking diverse stakeholders and groups, or making it easy for social entrepreneurs to learn from each other while sharing information and building knowledge collaboratively. In parallel to fostering a vibrant community, UnLtdWorld aims to help build the capacity of social entrepreneurship, and enhance the efficiency of relations between social entrepreneurs, relevant stakeholders and the general public. We aim to do this mainly through the UnLtdWorld Research Lab, the world's most powerful mapping and graphing of social entrepreneurship, and of social and environmental issues. Through the Research Lab, UnLtdWorld provides critical social insight. Anyone, no matter their size, can access, use and take advantage of this platform, and by doing so co-create even greater value. Beyond technology, our focus is on people that are investing their energy in changing their communities and the world for the better. Our efforts, passion and enthusiasm is in providing the most powerful possible platform to support the true innovators and enablers of positive impact – those that in unexpected ways can change the way the world is. 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