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New Partnership Brings Industry-leading Technology and Extended Support to Alterian Customers

Bristol, UK – (July 15 2008) – Alterian (LSE: ALN), a leading international integrated marketing platform provider, today announced a strategic partnership with Pivotal Veracity, an independent email delivery auditing and optimisation company for large enterprises. Alterian will integrate Pivotal Veracity technology into its integrated marketing platform, including its industry leading email marketing application, Dynamic Messenger, to provide customers with advanced features and support for email campaigns.

Pivotal Veracity provides a hosted service that empowers enterprises with tools and expertise to improve the credibility, deliverability and effectiveness of their permission-based online communications.

Through the use of Pivotal Veracity, users of Alterian’s Dynamic Messenger solution, such as Protocol, Intellidyn, and Palm Coast Data will benefit from increased functionality and capabilities for planning and executing campaigns, including campaign preview capabilities, deliverability monitoring and reputation monitoring. Pivotal Veracity’semail rendering module features coverage of both standard desktop and mobile device email clients, supporting the growing trend of email delivery to mobile devices. In addition, Alterian customers will benefit from enhanced customer support, including a network of Pivotal Veracity users and technicians providing best practices and lessons learned.

“We are excited to work with the Alterian Marketing Services Platform,” said Deirdre Baird, President and CEO at Pivotal Veracity. “Alterian provides its customers with an industry-leading integrated marketing platform based on analytics, giving users insight into prospective customers and enabling them to more effectively target campaigns. We look forward to joining this already strong solution and giving Alterian customers the resources to take charge of deliverability.”

“Pivotal Veracity will enable our customers to harness Alterian’s foundation of analytics and our integrated marketing platform to execute campaigns that achieve maximum effectiveness,” said David Fowler, Vice President of Deliverability and Privacy, Alterian. “This new partnership offers a set of tools that provide transparency for email campaigns. In combination with Alterian’s analytics, this solution will allow our customers to elevate their campaigns to the next level. With Pivotal Veracity, we are providing our customers with the best tools to seize this responsibility and achieve winning results.”

About Alterian

Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Marketing Services Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.

It is the unique integration of analytics, content and execution through Alterian’s industry leading tools, such as the Dynamic Messenger email platform, and the award winning Morello and Immediacy Web Content Management solutions, which enables marketers to drive a seamless, multi-channel customer experience.

Alterian’s analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Marketing Services Platform or our Partner Network, please visit

About Pivotal Veracity

Founded in 2003, Pivotal Veracity is a digital optimization company that provides clients with a comprehensive range of solutions and services for safeguarding and maximizing the deliverability, credibility, reputation and rendering of their critical email communications. Rated the top provider by analysts and industry experts, Pivotal Veracity is the leading choice for ESPs, Agencies, and the world's most discriminating brands.

For more information, contact:

Hannah Smith
Ruder Finn
Tel: +44 (0) 207 462 8900

This press release was distributed by ResponseSource Press Release Wire on behalf of Ruder Finn UK in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit