LONDON, 15 July, 2008 -- Travelzoo (NASDAQ: TZOO), a global Internet media company, announced today that it has achieved a pivotal milestone of more than one million unduplicated subscribers to its UK publications, including the Travelzoo Top 20™ and Newsflash™. This represents an increase of 29% or 230,000 new subscribers in the last 12 months.
Clicks to the Travelzoo Top 20™ newsletter indicate that subscriber interest has increased significantly. For the first six months of 2008, average weekly clicks were 340,733, up from 243,158 for the first six months of 2007. This represents an increase of 39%, ten percentage points above the rate at which new subscribers were added.
Results of Travelzoo’s June 2008 subscriber survey uncover additional positive trends in UK subscriber activity. For instance, 36% of subscribers say they booked a travel offer featured in the Travelzoo Top 20 newsletter during the 12 months ending May 31, 2008, up from 18% when compared to the same survey in 2006.* A further 22.5% of subscribers reported that while they did not book the exact offer featured in the Travelzoo Top 20 newsletter, they booked something else with the travel company promoted in the newsletter. The survey also revealed that purchases were highly incremental in nature. 50% of subscribers said that they had not decided on a destination or dates before receiving the Travelzoo Top 20.
Travelzoo UK is attracting older and wealthier subscribers. The percentage of subscribers over 55 is now 34%, up from 24% in 2006 and subscriber households with incomes of £80,000+ increased from 6% to 11%. In addition, 67% of Travelzoo UK subscribers expect to travel at least three times for leisure over the next 12 months. Travelzoo subscribers revealed that the US, Canada, Spain, France and Greece will be their top five destinations in next 12 months.
Chris Loughlin, managing director for Travelzoo in Europe commented, “We are delighted to achieve this milestone in the UK. With over one million high-quality UK subscribers, Travelzoo is able to generate significantly more incremental demand for travel advertisers. As the UK economy has slowed, we have seen subscriber demand for special offers increase. This is reflected in higher click-through rates and the increase in subscribers who say they have booked an offer that they found in Travelzoo Top 20 newsletter.”
UK travel companies such as DeVere Hotels & Leisure, Qwerty Travel, First Option Cruise, African Safari Club, DFDS Seaways, Mark Warner, Olympic Holidays, Select Holidays, Inghams, Flight Centre, Gill’s Cruise Club, Hoseasons Holidays, Crystal Active, Value Added Travel and British Airways regularly feature offers in Travelzoo’s UK publications.
*Travelzoo Subscriber Survey June 2008 n=1,821. Travelzoo Subscriber Survey June 2006 n=1,412. A survey was not fielded in 2007.
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Travelzoo is a global Internet media company. Travelzoo's media properties, which reach more than 12 million travel enthusiasts in the US, Australia, Canada, China, France, Germany, Spain, Hong Kong, Japan, Taiwan and the UK, include the Travelzoo® website (http://www.travelzoo.com), the Top 20® e-mail newsletter, the Newsflash™ e-mail alert service and SuperSearch™, a travel search engine. Travelzoo publishes offers from more than 900 advertisers. Travelzoo's deal experts review offers to find the best travel deals and confirm their true value. Travelzoo is headquartered in New York City.
About Travelzoo in Europe
Travelzoo has operated in Europe since 2005. Travelzoo’s European media properties, which reach more than 1.9 million travel enthusiasts in the UK, Germany, France and Spain through its newsletters, include the Travelzoo Top 20™ e-mail newsletter, the Newsflash™ e-mail alert service, and the Travelzooâ websites (http://www.travelzoo.co.uk, http://www.travelzoo.de, http://www.travelzoo.fr, www.travelzoo.es).
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