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Auction winner will have cameo alongside stars Kelly Osbourne, Sadie Frost and Sophie Ellis-Bextor

July 15, 2008 – Sweemo, the online experience trading website, is offering a cameo in a star-studded film to be seen by 9 million people worldwide. The lucky bidder will have a speaking cameo in the latest Ben Charles Edwards film ‘The Town That Boars Me’ starring Kelly Osbourne, Sadie Frost and Sophie Ellis-Bextor.

The winner of the auction will not only gain real experience of making a film - shooting their scenes under Edwards’ direction - they will also get to take part in all the launch events, including the film’s premier at Portobello Film Festival on 28th August.

‘The Town That Boars me’ is the latest film by writer / director Ben Charles Edwards. A modern musical, shot in B-movie style, it features a score by Steve Cradock (Paul Weller’s guitarist and co-writer) and a cast that also includes Natt Weller, Zandra Rhodes, Andrew Logan, Dee C Lee and Jodie Harsh. Distributed through MySpace, it’s estimated that the film will be seen by an audience of over 9 million people.

Sweemo.com is a unique auction website that allows users to buy, sell and trade all kinds of experiences, and this movie-role is typical of the sort of moments that users can bid for. But there are also many other items available, with a much broader appeal. These “sweet moments” as they are known, are presented in five main categories - entertainment, adrenaline, lifestyle, travel and groups, and users can either bid for the moments they’d like to try, or they can post their own.

Sweemo has the ability to offer up an enormous variety of lifestyle experiences that would normally be the preserve of the rich and famous. But it’s not always just about the glamorous and the fantastic - Sweemo can also bring people together to enjoy an enormous variety of incredible experiences. And like any auction, there are always some real bargains to be found, which in today’s climate of belt-tightening, makes Sweemo a very interesting place to visit.

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For further information and images:

Philippe Jeanjean
Email: philippe.jeanjean@edencancan.com
Tel: 0207 395 0515

Background on Sweemo

Sweemo is an online interactive marketplace that enables users to trade unique services and experiences in defined categories. It is privately owned and was founded by Jay Nguyen.

Sweemo has online auction & swap features but is primarily a marketplace for experiences rather than goods. Other auction features include reserve price setting, support for PayPal payments, and buyer/seller feedback and reviews of bought experiences.

It was created as the first Experience Trading Community, where people are encouraged to create experiences and offer them up for sale or swap, and to change the way people use the internet to interact.

Users have their own profile pages where they can easily view details about experiences they have created, are bidding on, watching, won or requested. All users can leave comments and rate experiences they have already won.

Security and content quality are of paramount importance. All users are vetted using credit card verification and all content will be reviewed and regulated in accordance with Sweemo’s policies.


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