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New sales-i functionality Reduces Burden on SMEs to Acquire Full CRM system

Solihull, UK – July 15th , 2008 – sales-i, ( the real-time sales acceleration service for front line sales people today announced that it has boosted its sales intelligence service by adding some key CRM functionality to reduce the burden on SMEs to acquire a full customer relationship management system.

sales-i’s customers include many of the markets’ small and medium business, industrial and office supplies companies. Whilst some have already invested in CRM systems, others struggle to find the resources and money to fund a full CRM implementation, preferring instead to bolster their sales intelligence system with some key CRM functions.

sales-i already integrates into the market leading CRM systems including Salesforce, Netsuite, Microsoft, ACT and Goldmine. The decision to add CRM functionality to its own sales intelligence service was to supply those SMEs who don’t yet need a full CRM solution, a lighter alternative. For example sales-i CRM will enable field-based sales professionals to record key facts about customers and contacts, log call outcomes or next actions during or after sales meeting and manage their sales pipelines.

This is a tough economic climate and as new business dries up, sales people need to work their existing contacts harder. Customer relationship management lets you build more intimate relationships with clients, creating new barriers to keep the competition out. While the hard data, like actual sales figures, are clearly the most important tool a sales team can have access to, the ability to combine this with ‘soft’ information (personal details about the main contacts and a history of recent correspondence and meetings) can make all the difference when closing a deal. sales-i takes care of the ‘hard’ data and CRM the ‘soft’. Now armed with both, the salesman is in the best possible position to close deals.

“We are delighted to be able to ‘bridge that gap’ for some of our customers with our embedded CRM-light or by integrating into their chosen CRM system if preferred. Either way, we can help our customers to get on with the business of increasing sales and their share of the customer wallet.”

To find out more about sales-i and to arrange a demonstration, please visit

About sales-i

sales-i© is a real-time sales acceleration service for frontline sales people. Through sales-i, sales professionals are empowered with real-time customer buying behaviour alerts which are delivered by email and text messaging, empowering them to make better informed, personalised and faster decisions which maximise repeat sales and reduce customer slippage.
sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis.

Sales and marketing organisations rely on sales-i to accelerate their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behaviour know-how resulting in more intelligent, profitable selling.

sales-i is a privately held company with headquarters in Solihull, UK. For more information about sales-i visit or email

PR Contact:

Carina Birt
PR for sales-i
Tel: +44 1722 411150

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum PR in the following categories: Business & Finance, Computing & Telecoms, for more information visit