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- Content available to consumers across any mobile network in South Africa -

io global Limited, a world leading provider of converged digital media solutions, announces the launch of Juice, a new digital content delivery service from Cell C, a major South African mobile cellular operator. The new service, which is the first of its kind in South Africa, enables subscribers and mobile users from any mobile network to browse and purchase national and international music tracks, ringtones, wallpapers and games, via any WAP-enabled handset and PC. Cell C partnered with io global to deliver the service over the io global Open Trading Platform.

Users can select, pay, download and enjoy content, quickly and seamlessly on their mobile, or on their PC– enabling a truly converged service. All packaging, pricing, delivery and real-time billing for Juice is automated by the io global Platform, enabling Cell C to deliver an enhanced mobile experience to consumers on all cellular networks.

According to Simon Camerer, Head of Marketing at Cell C: “We have been working closely with io global to trial and deploy a mobile delivery platform that gives our existing customers and mobile users from other networks the opportunity to download their preferred content.

This has resulted in the launch of Juice, which not only provides access to a wide range of content but is a fully converged service so customers can buy from their mobile device, yet listen to it on their PC or vice versa. It’s great for today’s lifestyle.”

Cell C secures revenue from each digital download immediately as customers have the option to pay in a variety of ways, including credit card, via their next mobile telephone bill, through premium rate SMS or by being immediately deducted from those customers operating a prepaid service.

Confirms Brendan Dowling, CEO of io global: “We are delighted to be working closely with Cell C to deliver this ‘first’ in South Africa. The Juice service enables Cell C to provide mobile phone users across the entire country with access to a wide range of International and local content. Through the flexibility of the payment options and by providing content which appeals to a broad audience, it positions Cell C as the leading digital content provider in the South African marketplace.”

For further information on io global, visit, or for details on Cell C’s range of mobile services click on or visit


Notes to Editors:
Images of the Juice branding and Brendan Dowling of io global are available on request. Video files of the Juice TV advertising campaign, which feature acts including Usher, are also available on request.

About io global Limited:
io global provides the software and services to enable Network Operators, Media Brands and Advertisers to collaborate in a trading model to personalize and monetize their interactions with individuals on the run. io global’s mobile experience solutions turn the mobile device into the individual’s “remote control” for using digital content and services anytime, anyplace, anywhere. io global was created in May 2005 by BT and New Venture Partners after 5 years of development in BT’s Research Laboratories. For further information on io global ltd;

In Europe and Asia please contact Peppa Sheridan at Peptalk Communications
Tel: +44 (0) 1420 83206/

In the Americas please contact Brandon Bryce at Largemouth PR
Tel: + 1 (919) 459-6451 office

This press release was distributed by ResponseSource Press Release Wire on behalf of Peptalk Communications in the following categories: Computing & Telecoms, for more information visit