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Maasai teaching the pearls of wisdom

As the UK business environment gets tougher, success and growth requires original leadership, real imagination and doing things differently.

Dave Green, Managing Director of Petersfield-based Channel Safety Systems, a market leader in emergency lighting and fire alarm systems, has done just that by embarking on a series of adventures with the Kenyan Maasai Warriors, spending time with remote tribes in Papua New Guinea and hosting warrior business training courses in the UK.

The warriors use ancient tradition and experience of a life far removed from what we know to teach how to boost sales and personal development, and improve staff retention and customer focus using personal resources. These include confidence, courage, responsibility, humility, pride, respect, dignity, clarity and a sense of belonging.

The Maasai can help directors with strategy planning and reassessing core values for business and personal life. Since Dave began investing in this life-coaching model from the warriors four year ago, he has doubled Channel’s sales from £4m to £9m.

A former under-fifteen goalie for Chelsea, Dave passionately believes that unlocking success today requires thinking and acting differently, and on Wednesday, July 23 Dave Green will be hosting a very special event where you can spend a day with eight Maasai Warriors at Butser Ancient Farm in Hampshire.

He promises it will be a valuable experience for everyone who attends:

“Based on my own experiences with the Maasai I believe you will find this a thoroughly thought-provoking experience which will enable you to look at your business from new, different and fresh perspectives.”

“As part of my own development as well as to obtain fresh perspectives for Channel, I have been on a number of short journeys with employees, customers and suppliers to Kenya, Papua New Guinea and the Great Wall of China. Some of my most rewarding experiences were when I spent time with the Maasai in Kenya. I found their culture, based on mutual respect, courage and finding long-term solutions rather than quick, short term fixes entirely relevant to the Channel business. It helped me make a number of very important decisions.”

If you would like more information on how to attend this unique and innovative event and ultimately improve your business strategy with astounding results, call Anthony Willoughby on 07939 042 266 or email:

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Notes to editors:

Channel Safety Systems was established by Pat Elborough 32 years ago. Dave green bought the company in 1999 and has since taken the annual turnover from £2,000,000 to more than £10,000,000.

The main business activity concentrates on the design, manufacture and maintenance of emergency lighting and fire alarm systems.

Dave believes in the merits of a day with the Maasai because of strong business parallels they resource to survive and prosper in hostile environments, abiding by the same values of pride, confidence, belonging and winning in life.

For more information please contact Cat Jarman at Navigate Design on 01730 235666 or email:

This press release was distributed by ResponseSource Press Release Wire on behalf of Navigate & Designline in the following categories: Manufacturing, Engineering & Energy, for more information visit