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Direct Marketers Set to Enjoy Increased Return on Investment

Graydon UK today announces the UK launch of Graydon Marketing Data, a new service designed specifically to increase companies' return on investment in direct marketing activity.

The online service, developed in conjunction with leading business lists specialist LBM, will offer direct marketers the opportunity to download pre-vetted B2B mailing lists including details of over 1.3 million businesses and decision makers across the UK. This will help firms ensure they avoid targeting prospects lacking in financial strength and likely to heighten risk exposure and increase bad debt, as the current “credit crunch” takes hold.

Based on the risk-assessed data, direct marketers will be able to avoid targeting companies likely to encounter severe financial difficulties in the forthcoming twelve months, enabling them to tailor and prioritise their campaigns to target those prospects most likely to produce solid financial returns. Graydon have successfully marketed similar services in Holland and Belgium for a number of years.

Martin Williams, Managing Director of Graydon UK, said: "Demonstrating sufficient return on investment is an essential part of every direct marketing campaign. The pressure on sales representatives to deliver on leads is immense across all sectors and the prospect of driving hundreds of miles across the country to clinch a deal, only to find that the credit department won't approve the customer causes immense frustration and sleepless nights for sales people in all sectors.”

"Thanks to Graydon UK’s successful partnership with LBM, companies can now use our pre-vetted marketing data to hone their business lists to perfection and significantly reduce the risk of having to deal with the potentially fatal cashflow consequences of the non-settlement of invoices by customers."

LBM Marketing Director, Richard Payne-Gill added, “This is a valuable new partnership with the leading risk management brand in data. Not only it does it enhance and strengthen LBM’s proposition to it’s own client base by providing pre-screening for credit risk, but additionally provides us with a new channel to market via Graydon’s own customer base.”

For further information contact:

Stephen Finch / Giles Robinson
Weber Shandwick Financial
Phone: 0161 238 9401 / 020 7067 0734
Email: sfinch@webershandwick.com / grobinson@webershandwick.com

Graydon UK Limited
Phone: 020 8515 1400
Email: mail@graydon.co.uk
Hygeia Building
66 College Road
Harrow, Middlesex
HA1 1BE

Notes to Editors:

About Graydon UK

Graydon UK is one of the leading database information providers. Specialising in credit risk management, the company helps clients reduce the uncertainty of doing business by providing a complete, differentiated and high-quality package of credit risk management services. Graydon provides access to credit information and reports on companies in more than 130 countries worldwide. The Graydon group is owned by Atradius, Coface and Euler Hermes, three of Europe's leading credit insurance organisation. http://www.graydon.co.uk

About LBM

With a ten year track record, LBM is now the UK’s leading provider of data, insight and call centre solutions. Their award winning products and services are all about managing customers; finding them, understanding them, connecting them and developing them. From initial campaign strategy and insight, to customised data to campaign marketing and management, LBM brings it all together in a way that all makes sound commercial sense.

With over 2000 employees operating out of seven UK sites, LBM work in partnership with clients, including amongst others Canon Business Solutions, The Telegraph Business Club and O2. http://www.lbm.co.uk

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