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New Squid Soap now launched in the UK

Children across the UK are learning the right way to clean their hands properly with a new educational liquid soap that has launched in Tesco.

Squid Soap helps parents turn hand hygiene into a game.

Through an ingenious ink pad built in the dispenser pump, a child is literally ‘inked’ as they depress the pump dispenser.

The ink won’t come off until they’ve washed their hands for at least 20 seconds, ensuring their hands are thoroughly clean.

It has been launched into 300 Tesco stores here in the UK by a company called HomePride, which holds exclusive rights to the product.

Managing Director Matt Stockdale said: “Learning is easier for children when they are having fun. And that’s what Squid Soap is all about, making something as vital as good hand hygiene a game.

“My daughter, Lauren who is 8 won’t keep away from it, she thinks it’s great. I’ve never known a child wash their hands so much!”

Squid Soap is in a box and bottle you can’t miss, as it has multi coloured squid tentacles poking out the front of the pack!

It has become a phenomenon in the US where they have become almost paranoid by the spread of germs.

According to the American Centre for Disease Control, good hand hygiene could eliminate close to half of all cases of food borne illnesses.



• For any further information or interviews please contact Paul Green at Publicity Heaven PR agency on 08452 303049, or email
• Hi and lo res photos are available. Product samples are available
• HomePride is the company behind the famous and market leading Oven Pride oven cleaner, and is based in Milton Keynes

This press release was distributed by ResponseSource Press Release Wire on behalf of Growth UK in the following categories: Children & Teenagers, Health, Home & Garden, Women's Interest & Beauty, Food & Drink, Retail & Fashion, for more information visit