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LONDON, UK – July 21st, 2008 – GreenRoad Technologies, a world leader in driver safety technologies, today announced that PHS Group’s Datashred Division is deploying GreenRoad Safety Center across its nationwide fleet of 100 Heavy Goods Vehicles (HGVs) and Light Commercial Vehicles (LCVs) to improve driver safety and reduce CO2 emissions.

PHS Datashred provides a secure collection and confidential shredding service across the UK. Its agreement with GreenRoad follows a three-month trial of Safety Center in 20 London-based HGVs and LCVs in the spring of 2008. During the trial, GreenRoad demonstrated a 33% improvement in safety and a clear reduction in fuel consumption and CO2 emissions.

“Our drivers are the lynchpin of our business and their safety is always of paramount importance to us. We were already motivated to find new ways to reduce crashes when we came across GreenRoad. With the rising cost of diesel, GreenRoad’s ability to reduce fuel consumption and associated CO2 emissions sealed the deal for us,” said Ian Walsh, National Transport Manager, Datashred Division, PHS Group. “Only GreenRoad Safety Center is proven to offer the analysis, feedback and incentive programme to positively impact driving behaviour.”

GreenRoad Safety Center rates driving skills without invading the driver’s privacy or tracking their location. An in-vehicle sensor collects information on more than 120 different driving manoeuvres. These are constantly analysed to give the driver feedback about their driving and the areas that need improvement. Individual drivers receive instant feedback from a small display on the dashboard. The driver and the fleet manager have access to more detailed analysis of driving skills and recommendations for improvement through a password-protected web site.

GreenRoad clients have reduced accidents by an average of 54 percent and lowered accident costs by an average of 65 percent.

“PHS Datashred takes its responsibilities to its drivers very seriously. It has always strived to improve road safety and the installation of GreenRoad boosts its efforts dramatically,” said Aidan Rowsome, vice president, GreenRoad EMEA. “We believe that PHS Datashred has the potential to set the benchmark for safety for lorry and van fleets moving forward.”

About PHS Datashred

The PHS Group is one of the UK's leading workplace services providers. Its Datashred Division provides a secure collection service and uses sophisticated shredding techniques to dispose of sensitive documents for corporate clients.

About GreenRoad

GreenRoad develops driver safety technologies that stop risky driving before an accident occurs, and dramatically reduce crash rates for fleets and insurance companies. Its solutions are designed to empower drivers to manage their own safety by giving instantaneous, in-vehicle driver feedback—without invading privacy. Over time, GreenRoad has proven that it can improve driver safety behind the wheel. The result is fewer accidents, lower accident costs, and reduced fuel consumption and CO2 emissions. GreenRoad is backed by Benchmark Capital, Virgin Green Fund and Balderton Capital. For more information about GreenRoad, visit

Editorial Contacts:

Rachel Postlethwaite
Breakaway for GreenRoad EMEA
+44 7949 883636

This press release was distributed by ResponseSource Press Release Wire on behalf of Breakaway Communications in the following categories: Motoring, Business & Finance, Transport & Logistics, for more information visit