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21st. July 2008. Cause and Affect, the eco-friendly fashion house, have launched their much awaited e-commerce website using a fixed price web site package from web:4:sme.

The Company sells organic, fair-trade, ethical T-shirts to the UK market place and they wanted a cost effective e-commerce system that could support high design values and broad flexibility. Having had the design produced by ethical design expert Giles Peyton-Nicholls, the Cause and Affect directors selected web design experts, web:4:sme, to implement the web site using the i-ntarsia website management system.

The site makes it easy for people to select different T-shirt styles and colours from the Cause and Affect range. The payment gateway interface ensures that all transactions are completely secure. The i-ntarsia content management functions make managing the site very simple, and allow the Cause and Affect team to optimise the site for search engine success .

Cause and Affect are a start-up Company, who needed advice on product numbering, selecting product codes and maintaining supplier codes. The web:4:sme team were happy to work with Cause and Affect to advise them on all of the stock-keeping aspects of running an e-commerce site.

The new website site is now poised to succeed in the rapidly expanding eco-friendly, fair trade and organic markets.


21st. July 2008

About web:4:sme

web:4:sme is a trading style of I-Next Ltd. The web:4:sme service delivers low cost, fixed price websites to small and medium sized businesses in the UK.

About I-Next

I-Next develop and market the i-ntarsia web site management system. This system allows businesses to run their own web sites at a fraction of the cost of having specialist staff or a specialist agency run it for them. I-ntarsia is used by a growing collection of design and marketing agencies to deliver web sites for their clients. These companies use i-ntarsia because it allows them to concentrate on their core design and marketing skills in the knowledge that the web site technology and management system are handled by a specialist product.

To understand more about i-ntarsia, please visit

For more information:

John Hannawin
I-Next Ltd.
I-ntarsia House
Reading, RG7 3SY

Telephone: 0118 907 3215

This press release was distributed by ResponseSource Press Release Wire on behalf of I - Next ltd. in the following categories: Environment & Nature, Media & Marketing, Retail & Fashion, for more information visit