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- J&L’s new field based sales force make a positive start with sales-i -

Solihull, UK – July 21st, 2008 – sales-i, ( the real-time sales acceleration service for front line sales people today announced that J&L Industrial Supply, the metalworking market’s first choice for tooling and related supplies, has selected sales-i to deliver sales intelligence to its field based sales team.

J&L Industrial Supply is part of MSC, one of the world’s largest direct marketers of industrial supplies and equipment. The UK team is familiar with the benefits that good sales intelligence can deliver and when setting up its first field-based sales team some months ago, Paul Gill, UK sales director of J&L looked for a system that could deliver real time information into the hands of the sales team while on the road. Paul explains, “We were looking for a system that would deliver instant information on customer buying trends and gaps direct to the salesman’s mobile phone or laptop enabling them to respond by upselling or cross selling while in the field. It is important that we can spot which customers are buying what, what the margins are, alert us to low spend and to slow moving accounts. This early insight can make all the difference to our profits and share of customer wallet.”

J&L selected sales-i for its field based sales team, which is growing at a rate of 2 new sales people a month, and early signs of its success are very positive. “It is early days for the team with sales-i as we are only just beginning to explore what it can really do for us, but so far we are receiving very positive feedback from the salesmen who are now looking forward to adding the new sales-i ‘scheduler’ to their phones and laptops,” adds Paul. “This will enable them to complete call plans, visit targets and reports all within sales-i. This scheduling information integrated with the sales intelligence features will make sales-i a very powerful solution indeed.”

“Many field based sales teams have come to realise that systems used in house by telesales teams can often be too complicated to use in the field, requiring complex login systems and training,” added Paul Black, co-founder of sales-i. “sales-i was developed with the busy field-based sales professional in mind and so it delivers the information quickly, easily and direct to their mobile devices or laptops. We are delighted that J&L Industrial Supply has selected sales-i for its rapidly growing mobile sales team and we now look forward to extending their system with our new CRM-Light scheduling features that will deliver the full account visibility they need.”

To find out how sales-i can transform your sales intelligence, get in touch today on

About J&L Industrial Supply

J&L aspires to be the metalworking market’s first choice for tooling and related supplies.

Being a Metalworking Distributor we combine the following:

• Selection and availability of a catalogue distributor
• Products and services of the most progressive metalworking manufacturers

This powerful combination can bring you unmatched competitive advantage by lowering your costs while increasing your manufacturing productivity. For more information, please visit

About sales-i

sales-i© is a real-time sales acceleration service for frontline sales people. Through sales-i, sales professionals are empowered with real-time customer buying behaviour alerts which are delivered by email and text messaging, empowering them to make better informed, personalised and faster decisions which maximise repeat sales and reduce customer slippage.
sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis.

Sales and marketing organisations rely on sales-i to accelerate their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behaviour know-how resulting in more intelligent, profitable selling.

sales-i is a privately held company with headquarters in Solihull, UK. For more information about sales-i visit or email

PR Contact:

Carina Birt
PR for sales-i
Tel: +44 1722 411150

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum PR in the following categories: Computing & Telecoms, for more information visit