BEEWYCHED TASTES SUCCESS
FOR 2ND YEAR BUZZING
Wychwood Brewery’s BeeWyched honey beer, has been voted ‘Speciality Honey Beer of the Year*’ for the second successive year in the World Beer Awards 2008.
BeeWyched is the UK’s leading fair-trade beer and widely available through Morrisons, Asda, Waitrose, Sainsbury and leading independent retailers.
A delightfully fragrant honey beer, BeeWyched was first brewed in 2007 on a recipe of Chilean Fairtrade honey from the foothills of the Andes, and Malawian Fairtrade sugars, on a bed of English pale ale malts and English Challenger hops. The result is a 5% abv ale combining powerful honey aromas, a hint of vanilla and a crisp blend of lime and lemon flavours from the Challenger hops.
Comments Peter Jackson, Marketing Director of Marston’s Beer Company, which became owner of the Wychwood Brewery in 2008:
“BeeWyched is a rising star in the Marston’s portfolio and to win this award two years running demonstrates the consistently high quality of the brewing. Beer drinkers are increasingly seeking out speciality beers, not just for flavour but also for the quality of their ingredients and for their ethical values. BeeWyched wins on every count.”
Wychwood is Britain’s leading organic beer producer and BeeWyched’s Fairtrade values are a logical extension of the brewery’s support not only for the environment, but also for producers of their raw materials.
*In 2008, BeeWyched shared the top award with Fuller’s Honeydew.
World Beer Awards are collated and judged by Beers of the World.
Honey Beers. Honey beers are a descendant of ‘mead’, the un-hopped drink of fermented honey and water, historically the preferred drink of Northern Europe, and of ancient Greece in its heyday. Mentioned in the writings of Aristotle and Pliny, meads and their many spiced or fruit flavoured derivatives are amongst the oldest styles of beer; and research indicates that modern barley-based honey beers appeal to both male and female drinkers. But historically, honeyed brews were more of a ‘man thing’, the honey-moon period referring to the honeyed beer created by the father of the bride for his new son-in-law to slake the latter’s thirst for one lunar month.
Honey beers were popular in Britain until brewers fell foul of the malt tax in the 1690’s, which imposed taxes on barley or wheat malts and prohibited other sources of sugars, such as honey. According to beer historian, Martyn Cornell, there was a resurgence of honey beers after the second world war, not just from drinkers but also from hairdressers, who found that honey beer added lustre and body to their coiffure.
Availability: Morrisons (240), Asda (240), Waitrose (160) and Sainsbury (120) stores
AJ Sharp of R&R Teamwork for more information
Tel: 0207 384 1333
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