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- US dealers respond positively to sales-i’s real-time sales intelligence proposition-

Solihull, UK – July 28th, 2008 – sales-i, ( the real-time sales acceleration service for front line sales people today announced that it has officially launched its sales intelligence service into the US market and is enjoying some early customer wins and a very positive reaction to its real-time proposition.

The British sales intelligence success story is experiencing a rapid take-up of its SaaS based, real time sales acceleration service. Since January this year, sales-i has acquired 70 new customers and has signed a deal with Integra, the largest Office Supplies and IT dealer group in the UK and Ireland. Integra has white labeled the sales-i service, rebranded it as Sales Alert and offers it to Integra members to boost their sales visibility and market penetration. Close to 25 Integra dealers have signed up to the service since its launch three months ago.

sales-i now plans to mirror that rapid UK success in the USA and if early signs are anything to go by, it looks like USA business supplies companies will be as enthusiastic about the service as their UK counterparts.
Kevin McGirl, co-founder of sales-i is impassioned about the company’s prospects in the US market and comments, “The US office supplies market is six times larger than the UK; a huge market for sales-i to tap into. Our real-time offering is a great differentiator delivering actionable sales information into the hands of sales people out in the field. We also expect sales-i mobile to be a big winner in the US, making this key information available to front-line sales people on their cell phones and Blackberries.” Kevin continues, “We have established some very impressive referenceability over the past few months including a well known office supplies company who attributes its sales increase of 51% in 6 months to their sales-i system. US office supplies companies can expect to benefit in the same way with increased sales and share of customer wallet.”

What some office supplies companies using ECI2 business systems are saying about sales-i

Darren Carr, DG Office Supplies: “Using sales-i we have immediate visibility of who is buying what and who isn’t and we can and do, respond immediately. This foresight has rewarded us with a staggering increase in sales and my sales team confidently begins each day armed with actionable, accurate and timely information that is making a huge difference to our sales performance.”

David Martin, Denis Smyth Office Products: “We use sales-i’s ‘customer view’ option at our customer meetings and this has proved very successful as our customers can now see for themselves what they are buying and the savings that can be made. Many have never had such accurate visibility of their account and purchasing patterns, so this increases their trust, confidence and loyalty to Denis Smyth Office Products and in turn grows our share of the customer wallet.”

Andrew Turnbull, Harts Office Solutions - “We have waited for years for a product or service to come along and offer us straightforward, easy to use sales intelligence. We have relied for some time on a rather haphazard approach to gap analysis and any systems that did exist were difficult to use and beyond our novice users.”

Jon Banger, Woods Business Services - “With sales-i, we have quick and easy access to all of our customers, what they buy, what they don’t buy, how profitable accounts are and what margins we make. This qualitative gap analysis allows us to make informed decisions regarding sales gaps and opportunities and approach each sales call proactively armed with real time facts.”

sales-i launched sales-i mobile™ in February this year giving sales professionals full visibility of sales information and customer buying alerts delivered direct to their cell phone enabling them to maximise repeat sales, improve customer service and reduce customer slippage without changing how they work or learning new technology. All they need is access to a Web browser on their cell phone or Blackberry.

The latest launch from the sales-i team is CRM-Light. CRM-Light adds some key CRM functionality to the sales-i sales intelligence service to reduce the burden on SMEs to acquire a full customer relationship management system, such as Goldmine. sales-i’s customers include many of the markets’ small and medium business and office supplies companies. Whilst some have already invested in CRM systems, others struggle to find the resources and money to fund a full CRM implementation, preferring instead to bolster their sales intelligence system with some key CRM functions.

sales-i already integrates into the market leading CRM systems including Salesforce, Netsuite, Microsoft, ACT and Goldmine. The decision to add CRM functionality to its own sales intelligence service was to supply those SMEs who don’t yet need a full CRM solution, a lighter alternative. For example sales-i CRM will enable field-based sales professionals to record key facts about customers and contacts, log call outcomes or next actions during or after sales meeting and manage their sales pipelines.

sales-i is available for as little as $2 per day. To arrange a demonstration please visit

About sales-i

sales-i© is a real-time sales acceleration service for frontline sales people. Through sales-i, sales professionals are empowered with real-time customer buying behaviour alerts which are delivered by email and text messaging, empowering them to make better informed, personalised and faster decisions which maximise repeat sales and reduce customer slippage.

sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis.

Sales and marketing organisations rely on sales-i to accelerate their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behaviour know-how resulting in more intelligent, profitable selling.

sales-i is a privately held company with headquarters in Solihull, UK. For more information about sales-i visit or email

PR Contact:

Carina Birt
PR for sales-i
Tel: +44 1722 411150

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum PR in the following categories: Business & Finance, Computing & Telecoms, for more information visit