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For every £1 spent in 2007/2008 with SAM Practice, the firm returned £16 to its customers IT budget

Reading, UK, 28th July 2008: SAM Practice, a leading independent Software Asset Management (SAM) service provider, has today announced that it has closed its first year on a high. This newly formed company, which has only been operating for 12 months, delivered results above expectations and in excess of £1 million in its first year of trading and at the same time saved its customers more than £16 million.

Most companies who have worked with SAM Practice over the past year have reported costs savings on their annual IT spend of between 15 – 20 percent. Cumulatively this represents £16 million worth of costs saved by UK businesses on unnecessary software purchases.

As SAM Practice is completely independent many of its customers have approached the organisation so that they can better understand their IT estate, their licence situation and get a firm grip on their risk exposure before entering into negotiations with either resellers or software vendors. Ultimately SAM Practice helps companies to lower the costs of purchasing and managing software – putting the end user firmly in control of IT spend. In light of the tightening economic climate this has got to be good news for those companies that are looking to gain more value from their IT budget.

Jason Allaway, CEO for SAM Practice comments on the results: "I am delighted with the performance of SAM Practice in its first year. By helping our customers to understand a true picture of their current situation – for example, installed software, versus software in use, versus real-time usage - we ensure that decisions are made on purchases based on substantiated facts. This has allowed our customers to re-harvest software and ensure that true Software Asset Management is achieved.

By focusing on business needs and aligning commercial contracts to technical architecture, SAM Practice develops a clear picture of customer IT estates. Often as much as 25 percent of the IT budget is spent on managing and controlling software assets, therefore our help, knowledge and expertise, enabling customers to make some quite compelling reductions to the bottom line.”

In the past year alone, the government has stepped up activities with Trading Standards to have more foot soldiers policing the industry, which is encouraging more companies to make sure their IT estate is in order. In the most recently published FAST Corporate Services Annual Survey (2007), it highlighted that a quarter of the respondents have been subject to an audit from a software publisher in the past 12 months alone, demonstrating that software vendors are also stepping up activities in this area. In today’s uncertain financial outlook, this is set to increase rather than decrease and is another factor driving companies to understand their risk exposure better.

According to Richard Sacre, IT Director for John Brown Group, a SAM Practice customer: “Within one month, with the help of SAM Practice, we knew what we had the ‘right to use’ and what was in our software estate. SAM Practice helped us to understand our shortfall quickly and efficiently and we were able to top-up our licences and achieve a compliant status with our supplier. Today, SAM Practice works with us on a regular basis, reviewing our ever changing fleet of software.

The efficiencies and cost savings we are seeing by having regular input from SAM practice negates the need for us to expand our IT department. Also, through not re-buying or buying software that we didn't need to purchase in the first place, we have seen a 20 percent reduction in our annual software spend.”

Today, SAM Practice is a 30-employee strong organisation and has offices in four locations in the UK and one in New York. Over the past year SAM Practice has been working across multiple geographies around the globe and has been winning new deals in most key vertical markets. Over half of its business comes from its Managed Service offering, which is designed to implement the processes and procedures necessary to maintain an optimised licence position. In the year ahead, SAM Practice is looking to double its business and continue to drive value, savings and operational efficiencies for its customers.


For further information:

Paula Elliott
C8 Consulting Ltd for SAM Practice
Tel: + 44 (0) 118 9001132

This press release was distributed by ResponseSource Press Release Wire on behalf of C8 Consulting in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit